Two functional beverages, one branded as Surgex distributed by Windmill, the other... same clinically validated ingredients, offered in various flavors/mixes, bottled and distributed by XYZ... branded as BLACK OPS with "SurgexTM Patented Recovery Technology" in it.
VP of Special Markets for Windmill Health Products, Rich Lauritano, added, “We have a timely and unique opportunity with Surgex and look forward to introducing this clinically validated brand here in the US and to the international markets. Inergetics’ current SurgexTM line allows athletes at all levels to train harder and therefore compete better; and their proprietary science will set them apart from all other products in their category. As they expand their brand with other products which are now in development and through Windmill Health Products LLC, the value of the Company’s sales and brand will grow exponentially.”
What is so timely and unique about selling a product with no brand equity? Unless that equity was going to be changed in the market place soon, then yes, thats timely. Interesting that he refers to it as Inergetics "current SurgexTM line of products." At the 30k foot level, I suspect Mirken it trying to bring to market the science of Surgex, not the brand entirely. IMO.
AI
