Notice that Jet Blue is used in the illustration on the inside of the V1 Brochure. Exceptional marketing!!! It's a very unique way to send a soft message to all other airline carriers in the industry. It's like saying, hello Continental, Delta, Soutwest, United and all others,...see how Jet Blue is now using this very unique concept to reach it's consumers. WHAT ARE YOU WAITING FOR?
IMO, chances are the larger carries all have already registered keywords. If not, see the message and have at it.