BB Liquidating Inc. (BLIAQ)

[Phisherman]

Bridgepoint Education's Ashford University Enters Into an Alliance Agreement With
Blockbuster Inc.
SAN DIEGO, April 26, 2010 /PRNewswire via COMTEX/ -- Bridgepoint Education, Inc.
(BPI), a provider of post-secondary education services focused on providing
higher access to higher education, is pleased to announce that Ashford University
has entered into an alliance agreement with Blockbuster Inc.

Through the partnership, Ashford University will be the preferred provider of
online education for Blockbuster's 38,000 employees. The employees will receive
significant cost savings through waived fees and a prior learning credit
evaluation toward their Ashford University degree program.

"We are honored that after a lengthy review process, Blockbuster has chosen
Ashford University as its preferred provider of online education for its
employees around the country," said Dr. Jane McAuliffe, chief academic officer of
Bridgepoint Education. "Our programs are accessible, affordable and innovative,
and we look forward to seeing Blockbuster's employees use education to take their
careers to the next level."

"With a workforce of over 30,000 employees across the US, it was important that
we partner with an academic provider that could meet the needs of such a widely
diverse population," said Ben Ehrenberg, director of Training and Organizational
Development at Blockbuster. "Ashford not only offers our employees a quality and
affordable education, but also college credit for our internal training programs,
making them a great choice. We fully expect this to be a big win for the
employees as well as a contributing factor in employee retention moving forward."

For more information on this agreement, please visit
success.ashford.edu/blockbuster or call 800.268.0160.

About Bridgepoint Education

Bridgepoint Education's postsecondary education services focus on offering
associate's, bachelor's, master's and doctoral programs in such disciplines as
business, education, psychology, social sciences and health sciences. Bridgepoint
Education's regionally accredited academic institutions - Ashford University and
University of the Rockies - deliver their programs online as well as at
traditional campuses located in Clinton, Iowa, and Colorado Springs, Colorado.
For more information about Bridgepoint Education, visit
http://www.bridgepointeducation.com or call Shari Rodriguez, director of Public
Relations at 858.668.2580.

About Ashford University

Founded in 1918, Ashford University is accredited by the Higher Learning
Commission of the North Central Association of Colleges and Schools