Burned Media Ltd (BUNM)

[Dragynn]

Objective One is correct, and so are you actually, what he was referring to I believe, is the new FB social plug-in, that part is new to both FB and Hypster:

http://www.ft.com/cms/s/2/46b65260-4d9a-11df-9560-00144feab49a.html

http://developers.facebook.com/plugins

But you are correct in that the Hypster player has been embeddable in Facebook for some time, I think that is a large part of what has driven up the membership, and this just expands functionality and adds connections, I spoke about that in this post:

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=49406083

"...the FB section is an FB social-plug-in, very handy and it enables them to take advantage of pre-fab apps that are hosted by FB, it just creates a frame and uses FB's storage and bandwidth to support it, nice and slick, saves $$$$ on Hypster's end, and leverages these incredible stats from FB:

* More than 400 million active users
* 50% of our active users log on to Facebook in any given day
* Average user has 130 friends
* People spend over 500 billion minutes per month on Facebook"