Monday, April 26, 2010 12:25:59 AM
U.S. beverage industry creates $200 billion in annual revenue, and has been growing 20 percent since 2002. Even in a recession, people need to quench their thirst or get a boost with a morning cup of coffee. So while not immune to recession, the beverage industry will most likely handle it better than most other industries.
Innovation continues to drive the beverage industry. The “super-fruits” continue to capture the attention of health and wellness enthusiasts, offering significant doses of antioxidants and other elements that address a myriad of health concerns.
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