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Re: genisi post# 94657

Friday, 04/23/2010 8:41:46 PM

Friday, April 23, 2010 8:41:46 PM

Post# of 252528
Prospects Are Bleak for Bydurion (f/k/a exenatide LAR)

[The painful needle, which has been the subject of much discussion on this board, could be a deal-killer, IMHO.]

http://www.minyanville.com/businessmarkets/articles/amylin-pharmaceuticals-eli-lilly-bydureon-alkermes/4/23/2010/id/27947

›By Lisa LaMotta
Apr 23, 2010 1:15 pm

Bydureon is one step closer to finally being on the market, but this is far from its last hurdle to becoming a money-maker for the three companies that have worked tirelessly over the last few years to put the diabetes drug in the hands of patients.

Amylin Pharmaceuticals (AMLN), Eli Lilly (LLY), and Alkermes (ALKS) announced Thursday night that they had resubmitted their application for the once-weekly injectible Bydureon to the FDA and are currently awaiting a new PDUFA date, the date at which the FDA will decided up on approval of the drug.

While resubmission of the application in such a short time -- the companies received their Complete Response Letter rejecting the approval of the drug in March -- is definitely a positive for the makers of this closely watched medication, this doesn’t exactly spell success for the drug.

If approved, Bydureon, previously known as Byetta LAR, will likely be the third drug of its kind to hit the market. The first was its predecessor by the same three companies, the twice-daily injectible Byetta, and the second is the recently approved once-daily injectible by Novo Nordisk (NVO) Victoza.

All three drugs are part of class known as GLP-1 agonists, a newer class of diabetes drugs that works like the naturally occurring GLP-1 compound in the body to slow glucose absorption in the gut and thus allow a diabetic’s slow insulin response to catch up. Unlike the naturally occurring compound, the agonists aren't easily broken down by the body’s enzymes. The GLP-1 agonist class also attaches to an appetite receptor in the brain and decreases hunger, leading to weight loss in patients.

Convenience is a huge issue for the 180 million diabetics worldwide (that number is expected to grow to 360 million by 2030) that depend on these drugs to regulate their blood sugar when their own bodies cannot. Certainly Bydureon would have the best advantage in this category because it is injected only once a week while the others have to be taken daily, but time is not the only convenience factor that plays a role here. The size of the needle used for the injections (resulting in a difference in the amount of pain at the injection site), as well as the ease of use for the administration device are big factors to patients.

Leerink Swann analyst Joshua Schimmer noted in a recent publication to investors that the needle type that will be used with Bydureon tends to be more painful when compared with the needle used for Victoza administration and could be even more painful still once the viscous nature of the drug is taken into account. [Viscosity matters a lot with respect to pain; I would replace the phrase, “could be” by “will be.”] As for the administration devices, Leerink Swann said doctors had an easier time explaining the twist and click mechanism of the Victoza pen compared to a lengthier explanation for how to use the also ready-to-administer injectible Byetta pen. Bydureon is currently even more inconvenient -- it will require the reconstitution of the powered drug (something the FDA fears could be done wrong) and the use of a syringe.

Beyond the convenience factor are two other problems that stand in the way of Bydureon being the blockbuster that Amylin, Lilly, and Alkermes hope it will be. Other companies are also currently developing once-weekly GLP-1 injectibles. Roche is in the late stages of testing with its version taspoglutide, which the company is expected to submit for approval in 2011. Aside from the Roche drug, Novo Nordisk is also following up Victoza with a once-weekly version, which isn't as far along. Taspoglutide has performed well, and often better, when studied in comparison trials to other diabetes drugs.

The GLP-1 class of drugs has had its share of problems so far. The drugs are known to increase the likelihood of patients developing an oft-fatal condition called pancreatitis. The drugs have also been known to cause kidney problems, including renal failure. The latest issue to crop up with the GLP-1s is their potential to cause thyroid tumors -- although this has only been seen in rodents so far.

The many risks associated with the class of drugs has kept the patient population that uses these drugs rather small in comparison to the vast number of diabetes sufferers -- physicians have been compelled to go with alternative drug therapies rather than bring about further harm for their patients. Byetta sales were only $667 million for all of 2009, while the diabetes market is one of the largest sectors in the global health-care industry with a market value over $25 billion.‹


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