"so all the key words are fake or most of them because nobody really sign up yet...."
Since the words are functioning texts with functioning phone numbers, they are not 'fake'. The first objective of the test period is to establish and demo functionality. Then come the business arguments for signing a contract.
As with any B2B sales some companies will be persuaded, or persuade themselves, that this is a viable customer relationship management tool as well as as an effective marketing piece within their overall marketing plan.
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