SSPT(.0016) News:
Shot Spirits Corporation Expands Presence in the $745 Billion Alcoholic Drinks Market
ASHBURN, Va., April 21, 2010 /PRNewswire via COMTEX/ -- Shot Spirits Corporation (Pink Sheets: SSPT) is pleased to announce that the Company will expand its presence in the alcoholic drinks market through distribution sales of ShotPak(R) cocktails in the State of California. Beverage Pouch Group, in which the Company has an ownership position and strategic partnership, reported it has signed a distribution agreement with Global Worldwide Traders, LLC to expand its distribution of ShotPak(R) cocktails within California. According to MindBranch.com, the value of the European and US alcoholic drinks market combined is expected to reach $745 Billion in 2010. The Company's management will be leveraging their relationships in the industry to expand Shot Spirits presence in the market place and strengthen its distribution network both in the United States and abroad.
Global Worldwide Traders, LLC is now the exclusive California distributor of the ShotPak(R) Ready-To-Drink cocktails. The ShotPak(R) brand is currently being distributed in 12 states including Alabama, Arizona, California, Florida, Georgia, Indiana, Kentucky, Nevada, Ohio, Oklahoma, Tennessee and Texas. Globally, the ShotPak(R) product line is distributed in over 19 countries. The ShotPak(R) line is presently test marketing with one of the largest distributors in the United States. Once successful, this distributor will take the ShotPak(R) brand into over 10 additional states.
Shot Spirits Corporation and Beverage Pouch Group, in which the Company controls 15% of ownership and receives royalties on every case of ShotPak sold, are innovators in the beverage and service industry with the ShotPak(R) brand. ShotPak(R) Cocktails and STR8UP Spirits brands are packed in a patented StandUp pouch with an easy-tear open feature. ShotPak(R) Cocktails offer a range of unique products, ready-to-drink for people on-the-go. Shot Spirits Corporation is targeting to have the ShotPak(R) brand available in supermarkets, liquor stores, as well as bars, restaurants, and sporting venues across the globe.
"The return of the classic cocktail is at an all time high and offering Ready-To-Drink cocktails in pouches has a huge appeal in California. They blend naturally into beach and pool parties as well as other outdoor activities," stated R. Charles Murray, CEO of the Beverage Pouch Group. "Global Worldwide Traders brings their Touch-of-Class experience in the retail service industry, which clubs and hotels will appreciate. This relationship also improves our availability throughout California for our consumers."
"We are looking forward to increasing sales of our products through our strong relationships throughout the alcoholic beverage industry," stated Brian Barrett, President and Chairman of Shot Spirits Corporation. "We plan to expand our distribution channels substantially by the end of 2010."
For more information on the ShotPak(R) brand, please visit: www.shotpakinc.com
About Shot Spirits Corporation, Inc.:
Shot Spirits Corporation has operations through its two wholly owned subsidiaries, Shot Spirits Corporation, Inc. and GuestMetrics, Inc. Shot Spirits Corporation, Inc. is a beverage company focused on products for the on premise and off premise market place. GuestMetrics, Inc. (www.guestmetrics.com) is a leading provider of customer insight solutions for the hospitality and its suppliers and distributors. The GuestMetrics software is fully integrated with the leading point of sale (POS) systems and allows hospitality providers at every level of the market to improve business operations.
Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.
www.shotspiritscorporation.com
SOURCE Shot Spirits Corporation
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