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SRS Labs Delivers Dramatic Audio Enhancement to Wireless Devices By Offering Its WOW(TM) Audio on Texas Instruments' OMAP(TM) Platform
Wednesday August 7, 9:03 am ET


SANTA ANA, Calif., Aug. 7 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (Nasdaq: SRSL - News), a leading provider of innovative audio, voice and ASIC technology solutions, announced today that it has joined Texas Instruments' (TI) OMAP Developer Network and is offering its WOW audio enhancement technology on TI's OMAP platform for the mobile phone and PDA markets. WOW also will be available on the new OMAP5910 device announced by TI on August 5 that is targeted to a broader consumer product market. WOW is a patented and award-winning technology that significantly enhances the quality of mono and stereo audio material, especially in product applications with the small speakers or headphones that are typically found in wireless devices.

SRS Labs is unveiling the WOW implementation on the OMAP platform at TI's Developer Conference in Houston from August 6-8, 2002 where software developers and the leading manufacturers of wireless applications converge to gain the latest technology advancements from TI. SRS Labs will demonstrate its WOW technology on the OMAP1510 device and on the TMS320C54x family of digital signal processors.

Using WOW and the OMAP platform, manufacturers can significantly improve the audio quality of digital audio playback devices and musical ring tones on mobile phones, PDAs and portable audio products. For devices with one speaker, two speakers, headphones or ear-buds, WOW creates a robust, panoramic sound image with enhanced bass and improved clarity of the high frequencies. WOW has already shipped in over 200 million consumer hardware and software products in the last few years from SRS licensees, including Sony, Microsoft, Olympus and Sharp.

"Offering WOW on the OMAP platform is part of our strategy to target the emerging platforms that will be used by the next generation of consumer electronics products and wireless devices," said Jennifer A. Drescher, vice president of marketing for SRS Labs. "Today's announcement reinforces our commitment to that strategy. OMAP has already gained support from many top-tier manufacturers such as Nokia, NEC, Fujitsu, Hewlett-Packard, Palm, Sendo and LG Electronics and we are pleased to be able to deliver our WOW technology to these current OMAP partners and future adopters of the OMAP platform. As a global technology provider, we will continue to proactively search for tomorrow's technology solutions to support our OEM customers as the convergence of multimedia, audio and wireless communication continues."

For manufacturers developing 2.5 and 3G wireless appliances and other mobile consumer products, only TI's OMAP platform is available today and delivers the optimal performance and power consumption required to rapidly deploy differentiated next-generation products. Applications developed for TI's DSP-based OMAP platform will perform better with lower power than applications written for other hardware platforms.

"SRS Lab's WOW advanced audio enhancement technology will allow device manufacturers the ability to provide consumers with a clear, true sound quality," said Paul Werp, worldwide director of marketing for TI's OMAP platform. "By leveraging the OMAP1510 and OMAP5910 processors' high performance, low power DSP functionality, consumers will be able to enjoy that enhanced acoustic experience for significantly longer periods of time."

In addition to the WOW demonstration on the OMAP platform, SRS will demonstrate its Voice Intelligibility Processor (VIP(TM)) and Circle Surround II(TM) technologies during the TI Developer Conference. VIP improves the intelligibility of voice while listening to a caller in a noisy environment and can be applied to mobile phones, PDA devices, hands-free telematic devices in cars and other voice-related product markets. VIP and WOW are eXpressDSP compliant on TMSC320C54x and C55x platforms in addition to the OMAP platform. Circle Surround II is a multichannel decoder technology available on TI's TMSC320C67x platform delivering up to 6.1 channels of audio from any mono, stereo and matrix surround encoded audio material. It also incorporates patented techniques to improve the clarity of center channel dialog and provide bass enhancement.

For information on licensing SRS audio technologies, contact the sales department at [e-mail] or phone [phone]. SRS Labs is a member of TI's OMAP Developer Network, a group of software developers writing wireless applications for mobile Internet devices. OMAP developers enjoy a variety of tools and support to enable rapid application development for leading operating systems and programming languages plus the opportunity to collaborate with a range of developers designing applications such as multimedia, security, location based services, mobile commerce and gaming. For more information about the OMAP Developer Network, please visit www.ti.com/sc/omapdevelopers .

About SRS Labs, Inc.

SRS Labs, Inc. ( www.srslabs.com ) and its subsidiaries provide advanced technology solutions for high growth consumer markets, including home theater, DVD, portable audio, wireless devices, game consoles, automotive, broadcast, Internet and personal computer software. SRS Labs, the parent company, develops the core audio and voice technologies and licenses these patented technologies to over 200 well-known manufacturers, including Sony, RCA, Philips, Kenwood, Mitsubishi, Hitachi, Microsoft, and Pioneer. ValenceTech, Ltd., ( www.valencetech.com ) SRS Labs' Hong Kong-based subsidiary, is a leading fabless application specific integrated circuit (ASIC) design and manufacturing company providing analog and digital ASIC solutions to the world's leading manufacturers of consumer electronics, gaming, telecommunications and computer products. SRS Labs' subsidiary, SRSWOWcast Technologies, ( www.srstechnologies.com ) focuses on the Internet and broadcast markets by developing and licensing customized hardware and software products incorporating SRS Labs' patented technologies. The information on the above-referenced websites is not incorporated by reference into this press release.

(C)2002 SRS Labs, Inc. All Rights Reserved. SRS, WOW, Circle Surround, VIP and the SRS symbol are either trademarks or registered trademarks of SRS Labs, Inc. or SRSWOWcast Technologies.
For further information please contact: Investors, Tami Yanito, ext. 3093, [e-mail], or Media, Joanna Skrdlant, ext. 5138, or mobile, [phone], [e-mail], both of SRS Labs, Inc., [phone].