News this morning
Millennium Prime (MLMN) Acquires Bong Spirit Import's Super Premium Vodka(TM)
PR Newswire
MIAMI BEACH, Fla., April 19
MIAMI BEACH, Fla., April 19 /PRNewswire-FirstCall/ --
Millennium Prime, Inc. (Pink Sheets: MLMN) has entered into an agreement to acquire 100% of Bong Spirit Imports, LLC, the creator of Super Premium Vodka™ from Holland. Upon closing the transaction, Jimi Beach, co-founder & artistic director of Bong Spirit Imports will join the Board of Directors of Millennium Prime.
Bong Spirit's Super Premium Vodka™, commonly called "Bong Vodka" by loyal followers, forms the cornerstone for a lifestyle product offering built on superior quality and design. With the most distinctive bottles on the market, literally wrapped in art and design, Bong Spirit's Super Premium Vodka™ never goes unnoticed. Amongst many accolades received, it was the 2009 Gold Medal Winner for "best unflavored vodka" at the International Wine and Spirits Competition held in the United Kingdom. Artwork on the bottles is contributed by the art community
through the collaborative efforts of the Spirit of the Brand™ program (www.spiritofthebrand.com), which seeks out designers, artists and musicians from today's street culture who collectively define the artistic image of "Bong Spirit®."
As part of their beverage strategy, Millennium Prime will look to market and sell a portfolio of premium alcohol beverages aligned to the lifestyle trends of the Generation-Y marketplace. "We are very proud to bring Bong Spirit's Super Premium Vodka™ into our portfolio as the cornerstone lifestyle beverage brand," said John F, Marchese, CEO of Millennium Prime. "Bong Spirit has achieved an impressive level of success with industry awards for taste and design, attained wide scale distribution through the nation's largest distributor in Southern Wine & Spirits of America, and penetrated some of the most style conscious and premiere on and off premise accounts throughout the country."
"We are completely excited about the alignment and synergy that this combination of efforts presents," said Jimi Beach, Artistic Director of Bong Spirit Imports, LLC. "Bong Spirit has proven to be a sustainable grass-roots hit in the demanding underground scene, and our merger will allow us to broaden the brand's reach and growth, without straying from the edge that our core customer demands."
