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ghv

Re: spss post# 44627

Saturday, 04/17/2010 12:49:36 AM

Saturday, April 17, 2010 12:49:36 AM

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ghv · 2010-04-17T04:49:36.2230000Z

GOIG Marketing Plan Product Launch Successfully Launched (despite the naysayers) and the tehcnology is sound and works as predicted which is a VERY GOIG (Good) THING!!! Market Awareness: Now that our GOIG service is officially launched we need to quickly build Product Awareness. We can do it two ways. The first way is slow and methodical or the second is Hypersatuation. I am not sure why we are using Minamar for our IR firm. Since we are headquartered in New York City we need a local NYC firm representing our company. Hell, there are 14 Million people living in the city that does not sleep so lets get ALL 14 Million aware of GOIG. Right!! I saw a picture of Ike Sutton and he is a good looking guy who looks credible and I think can do a great job for us doing TV interviews show casing our new GOIG Text Service. This is FREE media so lets use it!! Apparently, our Marketing Budget is on a shoe string so lets use all the free resources available. GO800 - "They Text and You Connect" Big Billboard on Times Square We Have a Shareholder Who does a Great Job with Creative Design. I really want to see Time and Newsweek with the GO800 They Text and You Connect. Smok'in!! Who was that?? Minamar is up in Canada and probably does not have the local knowledge and contact versus a local Marketing Firm. Speaking of which, we need a marketing firm who specializes in Internet Marketing. The Internet is our friend and we need to maximize the use of it to educate the masses on the Hot New Way to contact ANY company. I applaud the efforts of few sharehodlers who are spreading the word but we need to Hyper Drive it on a national basis. We ARE first to market so lets take advantage of our lead!! In exchange for the 45 days of free GOIG use we need a little something something from key accounts stating their satisfaction and increased business as a result of using GOIG Technology. Our current GOIG customers are our Biggest Cheerleaders. For example... Hi, my name is Greg Vann and I am the CEO of Boulder Baths. We signed on with the GOIG's "Text to Connect" service and we were amazed at the increased phone traffic and new business we picked up using their easy to use low cost service. Those GOIG guys have got something special and I would pay twice the price because it is worth every penny!! Get the point!! Every Major News Channel has a Technology guy who investigates and showcases business/consumer market trends. We need to email every TV station in the country with a GOIG Technology package. They are hungrey for new stories and Gang we got a new story that needs to be told. Market Acceptance This is the section we need to track our perforance and show Wall Street and Potential Customers how well our product works. Simply data points on increased phone traffic would suffice for now. Also, company testimonials are very powerful!! The Me Too Phenomenon...Well if Bob's got it...I guess I need it too!! Value Proposition Use an easy spreadsheet to show how our cost compares to Yellow Pages. Yes, they are our competition and our goal is to take a Big Bite out of their $3.2 Billion in Annual sales, right? If we are successful, who knows they just might buy us?? Cost compare our technology to the Old School Stuff. That should be pretty simple to do. Better yet we can win over the younger generation who apparently have their cell phone glued to their hand. My 15 year old daughter can text with her eyes shut and with perfect spelling. Not sure if that is a good skill set to have but it is what it is. The new generation wants convenience so lets play right into their desires and give them what they want. The 411 comparison is simple. The 411 call cost you $.99 and GOIG is FREE. Any questions?? Oh Yeah, no more waiting on hold due to higher than normal call demand. Good Old Fashion Customer Service...."We Value You as Our Customer"....so when you use GO800 you will be promptly connected to a Live CSR. In my opinion we are still at the starting gate with our marketing plan. The Gate is Open and we are sitting on Thoroughbred who is ready to run. We need to get the show on the road. Pizzabuster, let Ike know if he wants to talk I am more than happy to help!! In closing, we all need to keep a positive view on GOIG. The day to day stock price will take care of itself. The funny thing is that I know you know that. So, lets do our grass roots effort which will make a positive difference. When you have success, please share your story to help motivate others to step out of their comfort zone and help spread the GOIG story!! That's All for Now!!! Your Temporary VP of Marketing!! GHV

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