EQ Labs Inc (EQLB)

[HobbyTrader]

A brief timeline look. Seems like things are getting in order nicely.

NEW YORK, NY -- (Marketwire) -- 09/29/09 -- EQ Labs Inc. (PINKSHEETS: EQLB) released news yesterday detailing the growth, distribution and future of its EQ Smart Energy Drink. EQ Labs Inc., Smart Energy Drink, is distributed through several smaller regional distributors like FoodPro, is approved by the Ministries of Health in Latin America, and its largest distributor is McLane Distributors Co., a subsidiary of Berkshire Hathaway, which currently services thousands of 7-Eleven corporate owned stores. EQ Labs is focused on organic growth by calling on local merchants, and showing how EQ Smart Energy Drink can increase overall energy drink sales along with substantial mark up margins being priced less than one dollar.

From late October: EQ Labs, Inc. Retains Major Television Production Company to Promote Brand and Increase Sale Volumes in the U.S. Market

LAS VEGAS, NV -- (Marketwire) -- 10/14/09 -- EQ Labs, Inc. (PINKSHEETS: EQLB) (herein referred to as "the Company) announced today the Company's alliance with Bobby Allen with Envision Productions, a creative video production company that specializes in producing high-end corporate and television video productions, and Joe Jacoby with Reallionaire Entertainment, LLC.

"Collaboration with Envision and Reallionaire supports our earlier statement (when we shifted from a private company to a public company) regarding our goal of initiating a major push to increase distribution and advertising to develop brand awareness over the coming months," stated Maurice Owens, the Company's CEO.

"Based on this new partnership, we are very confident of achieving our marketing and sales objectives with 7-Eleven convenience stores throughout the U.S. A formal distributor relationship continues to exist between EQ Labs, Inc. and 7-Eleven's distributors, McLane Distributors Co. ("McLane"). McLane is one of the largest U.S. convenience and grocery store distributors in North America," he said.

"Since we already have a relationship with 7-Eleven's corporate-owned stores, our focus over the next several months is to increase distribution to several thousand 7-Eleven franchise stores throughout the United States. Subsequently, we were fortunate enough to be invited to present our product at the National 7-Eleven Franchise Owners' Association meeting. So far, we have received positive feedback regarding the EQ brand as evidenced by larger and first-time product orders. Television commercials in these regions will undoubtedly continue this trend as a result of our new partnership," Owens added.

EQ Smart Energy Drink(TM) Increases Pace in Preparation for 2010

LAS VEGAS, NV -- (Marketwire) -- 12/10/09 -- EQ Labs, Inc. (PINKSHEETS: EQLB) (herein referred to as "the Company") confirmed from its Las Vegas headquarters that discussions are in progress with three of the nation's largest retailers and distributors representing the major segments of the consumer market. Announcements that formal agreements have been signed with the major retail chains of convenience and grocery stores and one of the top 3 department stores are scheduled for press releases during this month of December 2009

"Timing is very important," stated Mo Owens, the CEO of EQ Labs, Inc

"Since these pending agreements are beyond the introduction and evaluation stages, we collectively felt it more advantageous to wait until January to commence distribution to these entities -- in fact, the rest of the process is academic. We are gearing up to commence delivery during the first month of 2010. We are producing additional inventory, especially since we have three new fruit flavors of the EQ Smart Energy Drink(TM) tablets and are already experiencing sales increased from new and existing accounts with the Speedee Mart and City Stop chains, along with a significant number of select 7-Eleven convenience stores throughout the U.S. and Foodpro Distributors. These alternative flavors have been well received by our focus groups and the above referenced parties. Secondly, we are securing three additional major U.S. distributors throughout the country who will service these new accounts, in addition to introducing our products throughout the U.S. and North America. In preparation for this, we are presently hiring additional sales mangers for the north and southwest territories. We have produced new commercials that will be aired on various networks throughout the country to support an increase in sales. Airtime on additional regions has been secured for future expansion. We are definitely picking up pace in preparation for early first quarter of 2010, this will be our break out year and these initiatives are vehicles for achieving these goals."

The company is also happy to announce that the off-road racing team it sponsors, LVCD, won first-place overall in the Score International on December 5, 2009. The team's anchor, TJ Flores, the 2008 Baja 1000 winner, led his team to a winning record of 14 wins of 20 races during the 2009 season. "If our driving team is indicative of our success in the energy drink industry, look for big things from us in 2010," said Owens

LAS VEGAS, NV--(Marketwire - 12/16/09) - EQ Labs, Inc. (Pinksheets:EQLB - News) (herein referred to as the "Company") announced today that the Company received an influx of Sales Orders approximately one month ago.

"We are pleased to announce immediate and long-term goals," stated Robert H. Fain III, EQ Labs, Inc.'s Chief Operating Officer. "These new orders will help offset operational costs, as we respond to the increased demands for our products. The three new innovative fruit flavors that we recently added to our product line of EQ Smart Energy Drink(TM), our Smart Energy Drink have been well received and necessitated additional product to sustain us through this growth spurt."

The increase in funds are being utilized for additional inventory and distribution throughout the country. To this end, the Company recently hired Ty Wolfe-Jones to coordinate distribution of the product to distributors and wholesale warehouses. Ty has handled the supply chain for several successful start-ups over the last 4 years and acquired valuable hands-on experience working with powdered nutritional supplements. He was the Operations Manager of a competing powdered energy beverage mix for 2 years prior to that. "Ty brings a wealth of expertise and experience to this position that is essential for our success," said Maurice "Mo" Owens, the Company's CEO. "His familiarity with our distribution models along with his ability to work effectively with others on an internal and external basis indicate he will be an excellent choice, and we are happy to have him join our staff."

Check out Ty Wolfe-Jones here: http://www.linkedin.com/in/tywolfejones

EQLB-EQ Labs, Inc. Enters Into Pact With Another Leading Distribution Company
.Companies:Eq Labs, Inc..Press Release Source: EQ Labs, Inc. On Thursday February 11, 2010, 4:23 pm
LAS VEGAS, Feb. 11 /PRNewswire-FirstCall/ -- EQ Labs, Inc. (Pink Sheets: EQLB) a manufacturer and distributor of the EQ Smart Energy Drink® effervescent tablets, announced today that it has entered into a distribution agreement with Liberty Distribution Company, LLC (www.libertydistribution.com), located in Chandler, Arizona. With a customer base consisting of over 30,000 retail outlets, Liberty specializes in the distribution of candy, snacks and other impulse items to retailers who do not traditionally offer food products. These include the nation's largest retail chains in the areas of electronics, home improvements, sporting goods, auto supply, pet supplies, and department stores that (combined) serve millions of customers each day.

"The Company feels very fortunate to have entered into this agreement with Liberty. Their success and reputation in these markets will help us achieve our distribution objectives," stated Maurice Owens, the CEO of EQ Labs, Inc. "We'll now be able to substantially broaden our sales activities and meet our revenue goals as we work with Liberty to introduce our products into their network of leading retailers here in the U.S. and Mexico. We're very excited to have our products introduced into these new distribution channels," Owens stated.

Liberty's distribution list is found here: http://www.libertydistribution.com/customers.html

EQ Labs, Inc..Press Release Source: EQ Labs, Inc. On Thursday February 18, 2010, 7:00 am EST
LAS VEGAS, Feb. 18 /PRNewswire-FirstCall/ -- EQ Labs, Inc. (Pink Sheets:EQLB.pk - News), a manufacturer and distributor of the EQ Smart Energy Drink®  effervescent tablets, announced today that it has entered into a partnership with one of the world's largest private label tablet manufacturers who has the capacity to produce one million EQ drink tablets per day. This relationship will result in reduced labor and transportation costs and quicker turnaround times for reorders placed by the Company's distributors and brokers.

"The Company has recently taken measures to enhance our operating efficiencies in order to meet the growing demand for our products, which now come in recyclable plastic tubes and individual biodegradable packets," Maurice "Mo" Owens, the CEO of EQ Labs stated.  "By entering into this  new manufacturing partnership, we'll be reducing the number of steps required in the manufacturing and distribution processes and should be able to increase our gross profit margin by 25%. Owens continued, "All of us believe this new operating model will enable us to step up our game and realize our goal of acquiring a competitive share of the energy drink market."

EQLB-EQ Smart Energy Drink(TM) Tablets to be Sold in 'Big Box' Retail Outlets

.Companies:EQ Labs, Inc..Press Release Source: EQ Labs, Inc. On Tuesday March 2, 2010, 4:15 pm EST
LAS VEGAS, March 2 /PRNewswire-FirstCall/ -- EQ Labs, Inc. (Pink Sheets:EQLB.pk - News) announced today that the company's EQ Smart Energy Drink™ effervescent tablets will soon appear in check out areas in a limited number of U.S. "Big Box" retail stores beginning later this month. One of the largest retailers of consumer electronics in the U.S. and Canada, this electronic and consumer products retailer plans on initially introducing the EQ Labs product in approximately 200 domestic locations.

"Gamers who spend long hours playing video games will now have convenient access to an energy drink product that tastes great, is proven safe, fast acting, and dependable from EQ Labs, the manufacturer of this unique effervescent energy drink product," stated Maurice Owens, the CEO of EQ Labs.

"Our target market has always been young, active individuals, so it makes perfect sense to place EQ Labs products in locations where video game enthusiasts purchase their gaming products," Owens continued. "Hopefully, EQ Labs products will become a preferred energy drink for the video gaming industry."

Seems that big electronic chain is Best Buy: http://www.drinkeq.com/email/BB_-_EQ_Distribution.pdf

Current float 44M (confirmed today with T/A). All signs are strong here.