I agree, some publicity, like MoneyTv May 1st, and word of mouth will get GOIG moving.
I was wondering about Google's marketing strategy? I'm sure someone may know what the did - I heard about Google while at work one day from someone on my team; so word of mouth in case. I bet word of mouth played a big role.
Looking at Google's history I think that GOIG fits somewhere between 1999-2000 in their history.
It would awesome if GOIG's pps be similar too-
Google Key Dates:
1995: Google founders Sergey Brin and Larry Page meet at Stanford University.
1997: BackRub, the precursor to the Google search engine, is founded.
1998: Google is incorporated and moves into its first office in a Menlo Park, California, garage.
1999: Google moves its headquarters to Palo Alto, California, and later to Mountain View, California; Red Hat becomes Google's first commercial customer.
2000: Yahoo! Internet Life magazine names Google the Best Search Engine on the Internet; Google becomes the largest search engine on the Web and launches the Google Toolbar.
2001: Google acquires Deja.com's Usenet archive and launches Google PhoneBook; Dr. Eric Schmidt joins Google as chairman of the board of directors and is later appointed CEO.
2002: Google launches the Google Search Appliance, AdWords Select, the 2001 Search Engine Awards, and Google Compute.