Eternal Image Inc (fka ETNLQ)

[Calfire]

Interesting story from last January. I don't recall seeing it posted here. Is Waterloo going to be the manufacturer of EI's college themed caskets too?

The Waterloo factory carries another exclusive product in its funeral supply lineup - metal caskets with licensed logos of Major League Baseball teams.

Waterloo International creates the team-theme caskets by purchasing plain-white, metal caskets and applying logos, team-color handles and fabrics embroidered with team names. It sells three to five per month, with plenty of potential to grow.

"This industry is changing as it's never changed before, because the Baby Boomers are saying, 'I want to go out with style and something that meant something to me,'" Fifer said.

Caskets with university logos will come next, and the company is considering an expansion of the baseball caskets to its corrugated line. Camouflage caskets for hunters are a possibility.

"We're going to start marketing big-time" in the theme caskets, Fifer said.

MLB Caskets