Consideration for Friday April 16th and beyond:
If our initial priced per share calculations on the 10,000 keywords were correct, we might well see institutions wanting to bid the stock price up significantly. There are 60 million businesses in the US and 10,000 keywords would be a drop in the bucket.
If there's any kind of dip people may want to consider buying at lower prices. The shareholder spreadsheet had the current holders owning 34% of the outstanding shares. Institutions will eventually want to buy in and if we are there with most of the float, the sales to institutional holders can be fairly orderly without disrupting the share price.
We probably wouldn't be looking at institutons like pensions buying for a few more months, but that's time we can use wisely.