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Tuesday, December 21, 2004 7:37:50 AM
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20041221005...
SAN DIEGO--(BUSINESS WIRE)--Dec. 21, 2004--
Flixtones Gives Cricket Customers Access to a Realm of Downloadable Quotes and Soundtracks from Their Favorite Movies Replacing the Average Ringtone
Most everyone has a favorite movie one-liner they can recite on cue, whether it is Caddyshack or Casablanca, so Leap Wireless International, Inc. (OTCBB:LEAP), a leading provider of innovative and value-driven wireless communications services, has expanded its Cricket Clicks(TM) suite of mobile applications and is the first wireless carrier to offer FlixTones(TM) -- a variety of downloadable quotes and soundtracks from movies to play as ringtones for their mobile phone.
"We are thrilled to be the first carrier to offer FlixTones(TM), an exciting application that enables our Cricket Clicks(TM) customers to personalize their mobile phones even more to reflect their personalities," said Nitu Arora, Vice President, product development for Leap. "With movie buffs in every walk of life, we believe that FlixTones(TM) will appeal to a variety of our customers, since it provides access to quotes and soundtracks from a wide range of movies from classics to the latest box-office hits."
"Since FlixTones is continually updated with new quotes and soundtracks, Cricket Clicks(TM) users will always have access to a fresh selection," said Ted Suh, Chief Marketing Officer, 9 Squared, Inc. "In addition to enabling Cricket Clicks(TM) users to select their favorite movie clips, FlixTones(TM) also allows subscribers to select the clips that best fit their family and friends. A call from mom may be signaled by the soundtrack from The Wizard Of Oz, while a clip from Old School might play when a life-of-the-party friend calls."
Customers with a Cricket Clicks(TM)-enabled phone and an activated Cricket Clicks(TM) service account can easily navigate through the Cricket Clicks(TM) catalog and choose the FlixTones(TM) application. The application will then be automatically downloaded to their phone, and the customer can select one of three credit packages, which include: 1 credit (clip) for $2.99, 3 credits for $7.99 or 5 credits for $11.99. Upon selecting the credit package, the user can then surf the easy-to-use movie catalog and make their movie clip or soundtrack selection.
In addition to FlixTones(TM), several other innovative wireless data applications are available through Cricket Clicks(TM,) including RealTone JukeBox, wallpapers, games, entertainment, sports information, weather, e-mail and other personal and business content. A full listing of Cricket Clicks(TM) applications can be found at www.mycricket.com.
Cricket Clicks(TM) is currently available in 25 Cricket(R) markets. Leap anticipates that Cricket Clicks(TM) will be available in all of its 39 Cricket(R) markets by early 2005.
About Leap
Leap, headquartered in San Diego, Calif., is a customer-focused company providing innovative mobile wireless services that are targeted to meet the needs of customers who are under-served by traditional communications companies. With a commitment to predictability, simplicity and value as the foundation of our business, Leap pioneered Cricket(R) service, a simple and affordable wireless alternative to traditional landline service. Cricket(R) service offers customers unlimited anytime minutes within the Cricket(R) calling area over a high-quality, all-digital CDMA network. Operating in 39 markets in 20 states stretching from New York to California, Cricket(R) service is available to customers in more than 840 different municipalities. For more information, please visit www.leapwireless.com.
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