Q is the product, remember that.
QTV is what we all bought into. QTV is a good product made up of good shows.
Selling off a good show dilutes the QTV overall product appeal.
Single shows bring in viewership, selling off that single good show will shift viewers to where its playing, and thats not QTV.
Lets say Q Live is a huge hit in Seattle, then Q comes to Seattle, but the rest of the programming doesn't appeal to even 20 percent of the people, but they love Q Live. They can get Q Live free, so why subscribe to Q, you just lost 20 percent.
How many times I need to post his example before people understand it is beyond me.
