If a major company were to buy a key word, it makes sense that you are not going to see huge use of that key word in a month unless they start advertising it! Even if they tried it for a month, most marketing teams would want to try it for at least 3-6 months to get into a rythmn of advertising and then seein what hits they get. I would think that June is just the beginning of something very big and even if you do have short sighted companies dropping the service, it means they employ short sighted not future minded marketing folks! The ambassadors will be selling words like crazy to more than compensate for the small percentage of dropouts!
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