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Monday, 04/12/2010 1:50:13 PM

Monday, April 12, 2010 1:50:13 PM

Post# of 55136
DD about MOB CANDY MAGAZINE:

FORT LAUDERDALE, FL, Oct 13, 2009 -- Black Art Beverage Inc. (PINKSHEETS: BLVI | Quote | Chart | News | PowerRating) (www.blackartbeer.com) announced its affiliation with Mob Candy Magazine (www.mobcandymag.com) today that will encompass television, print and new media outlets. This is the first of several branding, marketing and advertising activities that Black Art has planned over the next several quarters.

Black Art Beer is the German produced Dark and Gold premium beer available now in North America.

"We are very excited to enter into this Agreement with Mob Candy as they have the elements that we were looking for in a niche media partner. Frank DiMateo's experience and vision in media and marketing is going to create great prospects for our beer products. Mob Candy is growing fast and earning an ever emerging subscriber base that are perfect patrons of Black Art Beer products. We could not be happier with our choice of allies," said Black Art Beer CFO John Adams.

Mob Candy is an American magazine purportedly celebrating the Mafia lifestyle. The magazine is subtitled "The Underworld Magazine of Mafia Politics, Pleasures and Power." Its target demographic is males age 21 to 40 years.

"We will work together with Black Art Beer in their marketing and advertising by staging in-club promotions and with our Mob Candy DJs on our radio and television shows. Jointly we will develop a new media and print program in-line with our websites and magazines. Uniquely positioned in a reality TV series, our branding will fuse the beer into the television show and provide tremendous exposure opportunities. In our opinion Black Art Beer is a fantastic product and we are happy to have them as a partner," said Frank DiMateo, President of Mob Candy.


The premier of Black Art Beer in Mob Candy Magazine will be in the Winter 2009 issue.

About Black Art Beer Black Art Beer is produced in Germany and exported to the United States exclusively through Black Art Importers. Black Art's current products include the flagship Black Art beer, a dark premium pilsner, and Black Art Gold, a smooth and light pilsner. Other styles and draft keg beer is forthcoming. For more information, please visit: www.blackartbeer.com.

About Black Art Beer Importers, Inc.

Black Art Importers is a Florida corporation engaged in the business of distributing the Black Art brand. Black Art Beer Importers, Inc. is a wholly owned operating company of Black Art Beverage, Inc.

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