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ISME News International Sports and Media Group's Total Soccer Network Announces Content Provision Agreement with SmartSMS
Monday December 20, 8:01 am ET
http://biz.yahoo.com/bw/041220/200109_1.html

SAN DIEGO--(BUSINESS WIRE)--Dec. 20, 2004--International Sports and Media Group, Inc. (OTCBB:ISME - News) announces Total Soccer Network (TSN), its Soccer Internet Media Division, has signed an agreement with SmartSMS to develop, host and deliver real time soccer, news, scores, stats, trivia, video clips and other content to Total Soccer Network (TSN) subscribers.
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Total Soccer Network (TSN) executive Gareth Maden stated, "With our focus on real time delivery of soccer news and video, the Total Soccer Network (TSN) is looking forward to utilizing SMS technology to deliver up to the minute soccer news and video to our database of diehard soccer fans. Mobile subscription services will play a key role in maximizing the use and profitability of our content. This agreement will not only help us sell more to our existing subscribers, but it will also make our content available to over 180 million potential mobile phone subscribers in the US alone."

Total Soccer Network is a growing network of soccer oriented online properties encompassing both areas of revenue generation and content sites to effectively blanket the online sector of the sport. The goal is to grow the network though organic site development, prudent acquisition and joint ventures. This strategy has been highlighted most recently in their acquisition of the high profile site www.ussocceruk.com.

Maden continued, "Part of our overall vision is to generate revenue by creating direct one-to-one links with soccer fans both on and off line by using the latest in mobile technology to deliver premium content to subscribers, both in the US and abroad. Premium SMS in Europe has grown into a billion dollar a year industry and has been used by soccer clubs across Europe to engage soccer fans in ways never experienced before. Here in the US, we are witnessing a tremendous growth in the use of mobile data services such as text messaging and we're preparing to make the most of this trend by repackaging our content for use in this new age of mobile content delivery."

SmartSMS VP of sales Clarence McDowell says, "For millions of soccer fans worldwide, soccer is not just a sport, it's a way of life. Today's soccer fanatic wants more than just scores, they want the inside scoop on players and teams as it happens. SmartSMS will assist Total Soccer Network (TSN) to meet this demand by implementing a premium SMS service that delivers soccer news and video clips direct to the mobile phones of Total Soccer Network (TSN) subscribers. Total Soccer Network (TSN) mobile alert service will generate revenue two ways: first, by charging a per message fee for each alert sent to subscribers, and second, by billing advertisers who want to send coupons, promotions or other incentives to subscribers. As the 2006 World Cup in Germany approaches, we believe Total Soccer Network (TSN) is in a perfect position to capitalize on the increasing demand for soccer news and video as billions of people and thousands of advertisers worldwide begin to draw their attention to everything soccer."

About International Sports and Media Group, Inc.:

International Sports and Media Group (OTCBB:ISME - News) is a sports marketing news and communications firm focused on increasing brand awareness using its expertise in the sports and media sectors, with services including marketing, corporate communications, public relations, finance, hospitality and sponsorship. For more information on the Company, please visit www.ismg.info.

About SmartSMS USA:

SmartSMS USA Inc. is an Interactive Marketing agency that specializes in the creation, implementation and management of marketing campaigns that utilize the emerging technologies of mobile SMS and MMS messaging. The Company was formed in 2003 with two principal owners. Halldor Sane is a seasoned mobile marketing entrepreneur with over 5 years in the field of mobile marketing experience in 17 countries worldwide. In 2003, after several years of success in Europe, Halldor foresaw the coming of mobile marketing in the U.S. and chose to expand his operations in North America. Clarence McDowell has over 15 years of marketing and sales experience in the fields of telecommunications and technology sales. Over the past 12 months, Sanne and McDowell have positioned SmartSMS USA to be among the first to capitalize on the emergence of mobile marketing and premium SMS services in the U.S.

Gordon Lee, Chairman/CEO of ISME, has a controlling interest in SmartSMS through its parent company American IDC of which he is also CEO.

Certain statements in this news release may contain "forward-looking" information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Act of 1934 and are subject to the safe harbor created by those rules. All statements other than statements of fact included in this release may include forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will be accurate and actual results and future events could differ materially from those anticipated in such statements.