The answer is "yes" and "no". They conceivably could do that, but every effort to go B2C in the past has failed miserably. (PressPlay, Real). At least they now realize that they aren't in the retail business. Also, they don't want to go through all of the trouble of setting up and staffing, ad sales, licensing, etc. They would also piss off every retailer in the world and they feel that they can't afford to do that. Also there are definite anti-trust issues that they are extremely concerned about. They don't want any part of anything that could remotely be interpreted thusly. However they will on occasion individually invest in online music plays, of course heretofore with little or no success. Bottom line is that they want to get cash up front from online music plays. They need it and can't afford to go into other businesses.