Here's an email response from Paddy Power. I'm out of this dog. Can't find evidence of revenues. I'm pretty sure the 12 mil has been pilfered. What a tough lesson to learn. GLTA.
Hi Byron,
Thank you for your email. No we are not still offering Paddy Pockets in our retail business. This promotion hasn’t been run since 2007.
Thank you & kind regards, Karen O Neill DAB Marketing Executive Paddy Power plc
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