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Wednesday, April 07, 2010 12:14:12 AM
If correctly handled by BBI's admin team I think they can pull it off.
I think BBI's story is the same as what happened to a very big VHS video rental chain in Mexico (VideoCentro), when DVD format came out they didn't adapt and thought VHS will remain forever. Since Blockbuster's name has been around forever all they have to do is match the public's needs and wants. They let their name be de-positioned to Netflix because of that. IMO
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