I think the question of whether they are paying clients was raised already after the 1000 keyword announcement in the PR. I believe someone contacted Ike to ask whether they are real clients and I think the answer was "yes". Perhaps someone could verify for certain that there is really 1000 or so clients actually signed up.
(I don't know why there wouldn't be 1000 or so clients. $500 a month is dirt cheap for companies spending millions on advertisement.)
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