NeoMedia Technologies, Inc (NEOM)

[TradingCharts]

With the proliferation of the latest 3G (and soon 4G) mobile devices, a new breed of applications, and networks capable of handling the increased volume of data traffic, a new era in advanced mobile communications is about to begin. NeoMedia CEO Iain McCready (pictured below) spends a few minutes answering a few questions on why the mobile barcode industry is ready for prime time. What kind of phone do you use?
Various, but generally a Nokia (News - Alert) N85 and an iPhone.

What sort of applications have you downloaded since you got your phone?
Many, but lately I have used barcode reading, price comparison, and product location software most frequently.

Which applications do you use most often?
Barcode reading and maps.

How do you usually find out about new mobile applications?
Through application retailers or friends.

What was the last ad you can remember seeing for a mobile application?
Good question! Probably related to the iPhone (News - Alert), so it advertised multiple applications.

What sticks out in your mind as a particularly creative or unique application?
Barcode reading, of course!

What would you like to see mobile barcoding used for in the future?
On the pull side,a advertising, mobile search, product information (extended packaging) and social networking on the pull side. On the push side, paperless ticketing and couponing.

Barcode transactions are experiencing growth that puts them on a schedule to surpass SMS - when do you see this happening?
I think to surpass SMS any time soon is a bit ambitious! We should see good transaction volumes in Q4 of this year.

What do you like most about the mobile barcodes industry?
The fact that we’re now ready. We’ve agreed on open standards barcodes, the elements of the system, clearing and using the indirect method. It should be a big year ahead.

What role does mobile innovation play in your job?
Innovation is happening everywhere. We are constantly looking for the next step and next big thing.

Do you think phones should come with barcode-reading software pre-installed?
Well, soon Sony Ericsson (News - Alert) phones will feature barcode-reading software on all of their phones. I’m sure others will follow.
http://mobile-barcode.tmcnet.com/topics/featured-innovator/articles/75441-ia-mccready.htm