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Wave MXTV technology Mobile TV is future. Ipad?

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http://www.fiercewireless.com/press-releases/nextwave-wireless-announces-mxtv-breakthrough-mobile-tv-and-advertising-platform-wima

NextWave Wireless Announces MXtv, a Breakthrough Mobile TV and Advertising Platform for WiMAX Operators
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Posted March 10, 2008

Transforming the economics of WiMAX for operators, NextWave
Wireless Inc. (NASDAQ: WAVE), a global provider of mobile multimedia
products and technologies, today announced the launch of MXtv, a
breakthrough mobile multicast and broadcast technology that enables
WiMAX operators to deliver a broad range of rich and personalized
multimedia services including mobile TV, interactive media services, and
digital audio without having to invest in new spectrum or additional
radio access network equipment. Utilizing cutting-edge macro-diversity
technology that significantly improves broadcast performance over WiMAX
channel, MXtv technology, which is completely compatible with the
current 802.16e standard, is designed to slash the cost of offering
high-quality, mobile broadcast services to subscribers.

In a separate announcement today, NextWave and Huawei
Technologies (“Huawei”)
announced a joint development agreement under which Huawei will deliver
the integrated MXtv technology in its end-to-end WiMAX network solution
including Huawei’s fourth-generation base
station platform and ASN-GW wireless broadband gateway platforms. MXtv
technology is also a standard feature of NextWave’s
recently announced own line of WiMAX infrastructure products.

“With more high-quality broadcast channels on
a per-MHz-basis along with the shared use of standard network equipment
and already dedicated spectrum, MXtv’s wide
range of applications completely transforms the economics of WiMAX for
operators worldwide,” said Allen Salmasi,
Chief Executive Officer of NextWave Wireless. ”MXtv
enables WiMAX operators to profitably deliver exciting mobile multimedia
services such as mobile TV, digital radio, and other types of
cutting-edge multicast services including user-generated, shared video
content. In addition, MXtv will provide WiMAX operators a unique
opportunity to generate significant incremental revenue by delivering
relevant and highly-targeted interactive advertising to customers while
maintaining control over the nature and extent of content delivered over
their network. It’s a major win for WiMAX
operators and a win for customers who will be able to enjoy the ultimate
personalized mobile multimedia experience.”

Supporting 30 fps QVGA and WQVGA content, MXtv technology provides up to
45 high-quality mobile TV channels in 10 MHz with rapid channel
switching times of under two seconds, and offers network operators the
unique ability to dynamically allocate spectrum based on content
availability, time-of-day requirements, user demand, and the
availability of ‘must see’
live events such as sports, concerts, interactive reality shows or
emergency broadcasts. With the unique ability to interleave broadcast
content with voice and data content in each user transmission, MXtv
enables WiMAX network operators to maximize service revenues by allowing
them to dynamically optimize the mix of voice, data, and broadcast
services on each RF carrier based on user demand, service pricing and
advertising revenue. Furthermore, over 300 high fidelity radio broadcast
channels or any combination of mobile TV, personalized radio, voice and
data services can be offered in the same 10 MHz of spectrum. Similar to
the company’s end-to-end TDtvTM
solution for UMTS operators, MXtv utilizes advanced macro-diversity
technology to deliver optimal performance and does not require operators
to acquire additional expensive spectrum to enter the mobile TV market.

For non-cellular consumer devices like personal media players, handheld
gaming or navigational devices and DVD players, MXtv offers an easy and
cost-effective way to integrate interactive mobile TV services with a
built-in return channel. Coupled with the ability to offer unicast
on-demand services on the same spectrum, network operators can
additionally offer a compelling program guide with the combination of
the live broadcast content, on-device stored content of earlier
broadcasts for more efficient distribution, personal content as well as
a wide range of user-specific content including specialized or
educational content, informational content, user-community content,
regional and local content using either subscription or advertising
supported business models. The operator also has the ability to
broadcast specific content on a defined geographical basis to tailor the
available content for each individual user.

“NextWave’s MXtv
service offers an attractive value proposition for service providers
interested in deploying WiMAX,” said Godfrey
Chua, research manager, Wireless and Mobile Infrastructure, IDC. “This
is because MXtv enables effective video delivery over the technology,
thus creating the potential to turn WiMAX into a multi-media and
advertising platform that could significantly improve the WiMAX business
case for operators.”

NextWave – A Leading Provider of
Mobile TV Solutions for UMTS and WiMAX Operators

MXtv mirrors the architecture and leverages the MBMS core network design
that NextWave has built to support its recently announced
commercial pilot of TDtv with leading tier one UK operators. The
end-to-end solution is comprised of MXtv-enabled WiMAX network
infrastructure from NextWave or other leading
network equipment vendors, subscriber terminals powered by the company’s
NW2000 MXtv-enabled WiMAX System-on-a-Chip (SoC), and the
MediaFusionTM multimedia content management,
discovery and advertising platform provided by PacketVideo (PV), a
subsidiary of NextWave Wireless and an industry leader in
multimedia client solutions.

The effort required by network vendors to integrate MXtv technology into
their network solutions is minimal since most of the advanced MXtv
technology comes incorporated in NextWave’s
WAVE 2 compliant NW2000 WiMAX SoC for mobile devices. This SoC also
incorporates numerous other innovations to improve
performance, reduce power consumption, enable new types of advanced
multimedia applications, and allow seamless operation and roaming across
worldwide WiMAX frequencies and profiles, as well as in Wi-Fi coverage
areas with its integrated Wi-Fi capability. By employing advanced 65
nanometer CMOS process technology to minimize size and reduce power
consumption, NextWave’s SoC is
optimized for bandwidth-intensive and energy-intensive mobilemultimedia
applications and for Quality-of-Service (QoS) sensitive applications
such as Voice-over-IP (VoIP) and real-time streaming or gaming
applications.

To optimize the MXtv user experience and to maximize the opportunity for
incremental advertising revenue, network operators can leverage the
unique capabilities of PV’s MediaFusion
platform and its Coreâ„¢ embedded media
application framework which together provides for an on-device portal
that delivers an integrated mobile media experience, a unified content
catalog, service presentation, and media player through a single client
application. MediaFusion is offered to network operators and handset
vendors as a white-label platform. The integrated PV solution also
includes a full Electronic Service Guide (ESG) that can be customized to
the look and feel requirements of the operators or the device vendors.
The MediaFusion client application allows the ESG to be dynamically
created for each subscriber based on a combination of user surveys and
usage profiles, significantly increasing the ability of operators to
target advertisements and increase advertising rates.

PV’s MediaFusion capabilities expand beyond
the user interface experience into the network operator’s
service delivery platform, helping to solve the many challenges of
managing multiple content types and business models for services such as
pay-per download, subscriptions, ad-insertion and other models.
MediaFusion’s service delivery platform
further supports optional modules including: profiling engine for data
mining; white label portal with storefront for content management,
distribution and merchandising; discovery engine for rich-media and
service discovery, and sharing among networked devices; and an
advertising server.

NextWave will demonstrate MXtv mobile multicast and
broadcast technology at next month’s CTIA
show in Las Vegas April 1 – 3, 2008 in booth
#5265 in partnership with Huawei Technologies.

About NextWave Wireless

NextWave Wireless Inc. (Nasdaq: WAVE) is engineering the
future of mobility by providing next-generation mobile multimedia and
wireless broadband technologies to the world’s
leading mobile handset manufacturers, consumer electronics manufacturers
and wireless service providers. From mobile television and mobile
broadband systems to semiconductors and device-embedded mobile
multimedia software that can be found in more than 200 million handsets
around the globe, NextWave is evolving the way consumers
experience mobile multimedia content. NextWave Wireless is
headquartered in San Diego, California, U.S.A., and has offices in over
a dozen countries. Visit NextWave Wireless at www.nextwave.com.

Note Regarding Forward-Looking Statements

This press release contains “forward-looking
statements” for purposes of the Private
Securities Litigation Reform Act of 1995 that involve risks and
uncertainties. There can be no assurances that forward-looking
statements will be achieved, and actual events or results could differ
materially from the events or results predicted by such statements.
Important factors that could cause actual events or results to differ
materially are discussed in greater detail in the filings of NextWave
with the Securities and Exchange Commission. All such documents are
available through the SEC’s website at
www.sec.gov. NextWave makes no commitment to update any
forward-looking statements in order to reflect subsequent changes in
events or circumstances except as may be required pursuant to applicable
law.





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