prerequisites
All the talk on these boards about how ITRO should be doing things better...
They all focus on sales, marketing, pumping stock, getting more investors, SALES
The problem is that that is only 50% of the business. The other 50% is capacity, order fullfillment, procurement of materials to meed order capcity.
I don't really have a good undertanding of how ITRO is doing in these areas.
Remmeber ITRO is currently less then 5 mil in revenue company. It is NOT unusual for a small company like this to have a low maturity in this area.
We know that the whole 10x/100x project is going to address a significant part of this area.
Everyone is acting like Whitney has never thought of selling at Walmart. I'm sure that there are existing develomntal issues that are prerequisites here.
In order for us to help in the areas I mentioned, we need to understand what is ITRO's capacity for delivery, growth, expansion, etc.
What is the cost of goods sold, so that we know whether ITRO products can be scaled to a bigbox store, or if they stay a speciality item that gets sold directly to customers via web, and also to large commercial sources.
Typically products that are 'best of bread', can not always be upscaled to be cost-effective into big-box stores. A good example is Amsoil. One of the best oils ever, lasts 25,000 miles, yet you can't buy it at the store.. Why NOT?
So is this making sense? We have to understand if big-box, large distribution is ever in the cards, if so when, what is the pre-requisites.
Even if ITRO can not be sold in big-box stores, reember it is only a <5 mil company. There is tons of opportunity for ITRO to grow to 10x, or 100x of it's current size through proper development of it's current channels. Part of this is defining a better sales and marketing plan that is in allignment with it's potential.
Why am I comfortable owning ITRO, a subpenny stock? Because even at the current outstanding shares, the stock is a good price for it's current market cap.
