NeoMedia Technologies, Inc (NEOM)

[diamondtech]

The Starting 11 – the essential mobile-marketing guide for the 2010 FIFA World Cup
Sporting events are a gift for mobile marketers. As dedicated football/soccer fans the world over gear up for 2010 FIFA World Cup in South Africa, the demand for content and services direct to their mobile phones will reach fever pitch. From sponsored alerts and travel guides to competitions and interactive games, mobile provides enormous opportunities for brands to add value.

http://mobithinking.com/white-papers/the-starting-11-essential-mobile-marketing-guide-2010-fifa-world-cup



6. Get promoted
A successful mobile campaign depends on an effective call to action. The common way to do this is to publish a shortcode in print, billboards, radio, Web, TV: “Text 1234 for you chance to win tickets to the World Cup”. Promote your campaign by advertising on mobile sites targeted at World Cup fans – whether those are sports sites, tourist information services, such as Joburg.city.mobi, as well as World Cup micro-sites expected from all the mobile portals.
Many of the more successful campaigns, such as Guinness Passport to Greatness and Fly the Flag for Football (see below) have a strong viral marketing element that helps to spread the word.
Increasingly brands also use quick-response (QR) codes (a 2D barcode-type image) to promote the campaign in print or outdoor promotion. When this code is detected by a camera phone (assuming it has the appropriate application installed), the consumer is hyperlinked direct to a mobile site. A clever suggestion was to promote QR codes on replica shirts and other branded kit.
Contributors: Clubland.mobi; Greg Hickman, ThumbFound

8.Loyalty
Sponsored games – aka advergames – particularly, can be designed to encourage consumers to buy more products, perhaps by hiding clues or codes that translate to virtual money on product packaging. A concept submitted by One Shoe Mobile brings the popular online game Soccer Manager to the mobile. Essential to the role of every manager is the money to buy new players. By adding QR codes to cans of drink that can be redeemed on the mobile site for virtual cash, the consumer’s loyalty helps him progress in the game.
Rewards can also be used to help spread awareness of mobile promotion itself. In the spectacularly successful campaign The World’s Worst War for Japanese snack Tohato, participants were promoted through the ranks as they introduced more combatants to the game.
Contributors: One Shoe Mobile


With Iain mentioning that they are looking at doing a dog and pony show in April in N.A and Europe .. I hope they sell it to potential companies looking to make get exposure to one of the worlds most watched events talk about going viral.

all the best