DIGITAL ERA TRANSFORMS RADIO DAYS Issue: Radio A look at radio's transition to digital technology and the potential of low-power radio stations to serve communities. Concerning digital -- "Existing receivers will work in the system, because, for a period of time, we will continue to broadcast in analog," explained William J. Casey, director of marketing and sales for Lucent Digital Radio, a wholly owned subsidiary of Lucent Technologies. "The stations want to do it because it increases fidelity for the consumer; there would be the ability to license or rent out that space on the sideband to data providers; and it is an opportunity to provide and enhance public service, such as emergency broadcasts. "For example, with the digital signal, if, there's a tornado, a transmitter can send a signal out to a digital radio and literally wake it up...it turns the radio on at a high volume and issues a warning." Digital radio may be commercially available as soon as next year. David Bickle, public relations manager for Lucent's New Ventures Group, said "FM will have a near-CD-quality sound, and AM will sound like FM does today. At the same time, you'll have the ability to receive data over the digital signal. A radio probably will have a video display, which could show the name of the artist, the name of the song, local traffic or weather." [SOURCE: Chicago Tribune (Sec 4, p.1), AUTHOR: Gary Dretzka] (http://chicagotribune.com/textversion/article/0,1492,ART-29734,00.html)
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