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Wednesday, 03/31/2010 11:41:54 PM

Wednesday, March 31, 2010 11:41:54 PM

Post# of 45
MMRF formerly FVRL: Good background info all in one post for new comers...

Obama to invest $50 Billion in Electronic Health Records
November 7, 2008 at 1:27 am

Obama is set to invest significantly in the adoption of standards-based electronic health records over the next 5 years:

Lower Health Care Costs by Investing in Electronic Information Technology Systems: A key feature of Barack Obama and Joe Biden’s health care plan is the use of health information technology to lower the cost of health care. Most medical records are still stored on paper, which makes them difficult to use to coordinate care, measure quality, or reduce medical errors. Processing paper claims also costs twice as much as processing electronic claims. Barack Obama and Joe Biden will invest $10 billion a year over the next five years to move the U.S. health care system to broad adoption of standards-based electronic health information systems, including electronic health records.
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Favrille and MyMedicalRecords.com, Inc. Plan to Complete Merger in January 2009
Wednesday December 24, 7:00 am ET

SAN DIEGO, Dec. 24 /PRNewswire-FirstCall/ -- Favrille, Inc. (OTC Bulletin Board: FVRL - News) and MyMedicalRecords.com, Inc. ("MMR"), a health information company focused on secure Web-based storage of electronic Personal Health Records (PHRs), announced today that their merger is now expected to close in January 2009.
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Bob Lorsch, CEO, MMRF

is a Los Angeles entrepreneur and philanthropist. He is Chairman and CEO of The RHL Group, Inc. http://www.rhlgroup.com, a business management and investment-holding corporation with interests in a number of companies. For over 20 years, Mr. Lorsch headed the Lorsch Creative Network, which blended marketing, advertising and interactive sales promotions using enhanced voice services for "blue chip" clients that included the ABC, CBS and NBC television networks, Campbell Soup Company, Procter & Gamble, Taco Bell, McDonalds and others. In 1994, he founded a pre-paid calling card company, SmarTalk TeleServices, Inc. SmarTalk went public in 1996 with a valuation of $57MM, and had a market cap of nearly $1 billion when Mr. Lorsch resigned as CEO in January 1998. Mr. Lorsch is a member of the Board of Trustees of the California Science Center which is the home of the Lorsch Family Pavilion; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff's Youth Foundation.
He has received numerous honors and awards, including D.A.R.E. America's "Future of America Award"; the Muscular Dystrophy Association's "Humanitarian of the Year Award"; the Starlight Children's Foundation's "Golden Wish Award"; and the Wildlife WayStation's "Paws of Fame Humanitarian Award." For his public spirit, Mr. Lorsch was awarded the prestigious "C" Flag Private Sector Initiative from the White House during the Reagan Administration for his work in raising millions of dollars for financing state and local earthquake preparedness education. His efforts for the cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles, the State of California and the Federal Emergency Management Agency (FEMA). Most recently, he was recognized by the U.S. Small Business Administration for his many years of contributions to disaster preparedness and as CEO of MyMedicalRecords.com http://www.MyMedicalRecords.com ("MMR"). MMR's gives people on-line access to medical records and other important life documents in an emergency. In July 2006, Lorsch was appointed to serve on the Personal Health Record Steering Committee of the Healthcare Information and Management Systems Society (HIMSS), whose membership is composed of leaders in the field of healthcare information technology. [2].
Mr. Lorsch is featured in numerous books including The Millionaire Zone, [3], The Engine Of America, and Barbarians Led By Bill Gates. He's also been featured on AOL.com [4] and numerous consumer and trade publications.
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MMRF incoming CEO rags to riches story....
http://askville.amazon.com/high-school-dropout-success-stories/AnswerViewer.do?requestId=34945238

Bob has raised his goals with each financial success. He took the prepaid calling card company to a market value of $1 billion in less than three years. His goal now, he says, is to make MyMedicalRecords a company worth $2 billion.
2 Billion market cap puts MMRF at $2 per share btw.....that's the CEO saying it not me....

This was stated back in 2006 when there was no $50B push for electronic records and No Barack Obama. IMO this is now more than a realistic goal and MMRF may surpass this by leaps and bounds!!!


Bob Lorsch has gone from high school almost-dropout, to one of the brains behind the original launch of Microsofts Windows, to creator of a prepaid calling card program that built his net worth to $100 million. Today, because he can sell himself, Bob has become a fixture in Los Angeles who is often seen hanging out with the likes of Elton John, Gene Simmons and Diana Ross.
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MMRF-Check out CEO's House....was featured on that TV show Famous Homes and Hideaways under the Living Large Segment. The home was built for the Sultan of Brunei before Lorsch bought it. Valued at 26 million dollars....He named it Lorschland.....available for TV shows etc....

Here's the website, lots of great photos....

http://lorschland.com/

MEDITERRANEAN MANSION

At the highest point in Beverly Hills.

Presiding over nearly three gated acres on its own knoll, this palatial estate commands majestic 360 degree vistas from the Pacific Ocean to the San Fernando Valley. Two cascading waterfalls are dramatically lit to frame a wedding Gazebo with its own landscaped grounds. A pool accented by a waterfall spa spans city lights afer dark. This magnificent Mediterranean-style residence, displaying marble floors, upholstered walls, and handcrafted moldings, is regally scaled and splendidly detailed throughout its 23,000 plus luxurious square feet. Less than 15 minutes Beverly Hills, Century City and Universal City.

LIVING LARGE – Bob Lorsch’s house Beverly Hills
This Beverly Hills hilltop palace has it all. Built on three sprawling acres, the twenty-four thousand square foot home was originally designed for a Sultan from Brunei. Today it’s home to Bob Lorsch, a business genius and self-made multi-millionaire. One of the richest men in the country, Lorsch has been known to throw lavish soirées for some very high profile guests. The mansion is worth 26 million dollars. But it’s not for sale, unless you can convince Bob to give up his dream palace.

http://www.hearstent.com/html/famous/FHHYr2/fshow12.html

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Board of Advisors:

Arthur M. Kassel-Chief of Law Enforcement Services,
California State Department of Mental Health

Buzz Aldrin, Ph.D.- NASA Astronaut

Bradley S. O'Leary- Political Strategist, Author and
President, Associated Television News

Richard A. Gephardt- Former House Minority Leader
Senior Executive, Goldman Sachs

Dr. James L. Spigarelli- CEO and President, Midwest Research Institute

The Honorable Daniel Goldin- Former NASA Administrator

JJ Virgin- Health Correspondent and Nutritionist

C. Rowland Hanson- Executive with Microsoft, Neutrogena, Nautilus and other corporations

"Sugar" Ray Leonard

Asa Hutchinson - Former Congressman and Under Secretary, Homeland Security
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MMRF’s Business Model (Short, Medium, & Long Term)Explains PHRs, EMRs, Biotechnology, and anything and everything else.

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=44946828
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MMRF believes it offers the only PHR that does not rely on any specific electronic medical record platform to populate a user’s account.

Based on its proprietary patent-pending technologies, the MMR system allows users and their medical providers to instantly fax paper records such as laboratory tests, radiology reports and physician’s notes into a secure, password-protected account through a unique, personal “Lifeline” telephone number where they can be digitally stored, shared and displayed online.

Based on its proprietary patent-pending technologies.....don't sell short the potential value of the MMR patent application being approved....MMR patent application info click link below:

http://investorshub.advfn.com/boards/read_msg.aspx?Message_id=34767750&txt2find=patent
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Story of how MMRF CEO Robert Lorsch helped put Microsoft and
Windows on the map....

Begun in 1979, COMDEX, the computer distributors’ exhibition, had become the scene, where industry go-getters had to be, and where opinion makers and trendsetters gathered in full force to see and be seen. By 1983, it was a huge phenomenon, and with all that ballyhoo, it was very difficult for any company, much less a small upstart like Microsoft, to be noticed at all.

Once Hanson knew that Microsoft would launch Windows at COMDEX, the entire communications department embarked on a mad frenzy. Gates had made it perfectly clear that the launch of Windows was the Super Bowl, and Gate didn’t want to play… he wanted to win. Knowing that, Hanson’s goal was two-fold: to make Windows a Phenomenon, and to create the buzz in the industry with Microsoft. Immediately, they faced huge obstacles.

For starters, all of Las Vegas was booked solid.

Hanson called Bob Lorsch, a marketing mastermind, with a Los Angeles-based sales promotion agency whom Hanson had used in crisis mode at Neutrogena.

Hanson said, “ I need to own Las Vegas during this event. I don’t care what the rules are. We need to rise above the clutter.”

Then Hanson warned his team, “We’re never going to get this done working through the normal channels. The normal channels are all taken. I mean this is an insane launch plan. I need to bring in somebody who can make the impossible happen. And you need to trust me. This guy is going to scare you because he is a little off the wall.”

When people showed up in Las Vegas, they were awestruck. There wasn’t a taxi on the Strip not promoting Windows. Stickers were all over the back seats of cabs; the drivers wore Windows buttons.

These same buttons were handed out at the booths of every hardware manufacturer that supported Windows. Each button had a number on it. If people could find someone else with a number that matched theirs, they could go to the Microsoft booth together and receive software, gifts and a bombast of Windows hype. In a Disnyesque mode, Lorsch also created wuppies—little fuzzy mice holding Windows flags—to promote Microsoft’s new mouse.

Lorsch was a magician who believed anything was possible and simply wouldn’t take no for an answer. He managed to get Windows 1.0 pillowcases placed in 20,000 Las Vegas hotel rooms. When half-asleep COMDEX attendees turned down their beds at night, they were astonished to find their pillows instructing them to stop by Microsoft’s booth. Windows 1.0 marketing materials were subversively slipped under hotel doors. Every day, during the entire week of COMDEX, Microsoft had new and different promotional materials delivered to the hotel rooms.

Microsoft’s competitors were crazed, but Gates and his marketing crew were ecstatic. People couldn’t go to bed without Windows. Microsoft had a Windows sign right outside the front lobby of the Las Vegas Convention Center. Microsoft was dancing in the end zone.
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MMR Information Systems’ MMRPro Seen as
Solution to Doctors’ Difficulties with EMR Systems

LOS ANGELES, CA (October 28, 2009) - MMR Information Systems’ (MMRF.OB) MMRPro, which enables
doctors who do not have an Electronic Medical Records (EMR) system to digitize and store paper records through a
secure Web-based portal, is envisioned as the bridge between fully paper-based medical offices and the adoption of
computerized medical records to qualify for stimulus funds under the American Recovery and Reinvestment Act
(ARRA).
Electronic Medical Records are being questioned, according to an article in Sunday’s Washington Post titled
“Electronic medical records not seen as a cure-all.” The article cited numerous instances of critical errors made by
large EMR systems, ranging from software bugs that misdiagnosed five people with herpes to another that
systematically gave adult doses of medicine to children. The article raised issues about the current effectiveness of
Health IT products, both in the United States and around the world.
Designed for small to mid-size physician practices, MMRPro (www.MyMedicalRecordsMD.com) offers a solution
to the EMR problem by allowing doctors to digitize patient records without resulting in a major makeover in how
they run their office or costly investments in a non-standardized EMR system. In addition to enabling doctors to
scan and digitize patient records, MMRPro will feature selected electronic order entry and e-prescribing, both of
which are meaningful use measurements to qualify for stimulus funds.
“MMRPro bridges the gap for the more than 85% of U.S. physicians who do not have an EMR system by allowing
them to enter the digital age without forcing them to try to make the immediate, expensive leap into nonstandardized
technology and change the way they practice medicine,” said Robert H. Lorsch, Chairman and CEO of
MMR Information Systems, Inc. “Mistakes cited in The Washington Post article are not likely to happen with
MMRPro,” he added.

MMRPro also includes a proprietary Kodak-branded hardware and software solution and costs a doctor’s office less
than $20,000 over three years for the entire system - a fraction of what would be spent on hardware, software and
training for a typical EMR in just one year.
MMRPro integrates proven technology that is at the core of any doctor’s office operation.

MMRPro also enables doctors to share their patients’ medical records in real time through a patient portal
(www.MMRPatientView.com) built on the same proprietary patented platform as its MyMedicalRecords Personal
Health Record (PHR) and Emergency View (www.MyMedicalRecords.com). Through the multilingual
MMRPatientView, patients can upgrade to a full-featured Personal Health Record account which has the potential
of reimbursing a physician for all out-of-pocket costs of the system.

“Our solution represents the true meaning of a meaningful use by allowing patients a complete copy of their patient
file in real time which they have access to in any medical emergency from any Internet-connected computer,”
Lorsch said, alluding to a comment in the above-referenced article made by an emergency room physician who
complained that “I can’t see my patients because I’m at a screen entering data.”
Physician dissatisfaction was another statistic cited in The Washington Post article; the article indicated that a
major portion of the physicians using EMR systems are now uninstalling them.
“MMR Pro does not require doctors to change the way they treat patients, handle information, train staff or run
their office,” Lorsch noted. “Our system allows doctors to use patient charts the same way they always have - only
with MMRPro, day-forward records are now digitized and accessible to the doctor through a secure, Web-based
portal.”
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MMR Information Systems, Inc. Completes Joint Venture Agreement With Unis-Tonghe Technology, a Division of Tsinghua Holdings in China

LOS ANGELES, CA, Jan 04, 2010 (MARKETWIRE via COMTEX) --

MMR Information Systems, Inc. (OTCBB: MMRF) ("MMR") and Unis-Tonghe Technology (Zhengzhou) Co., Ltd. ("UNIS"), confirmed today that they have signed a definitive Joint Venture Agreement to deploy a customized version of MMR's MyMedicalRecords proprietary Personal Health Record ("PHR") services and MMRPro professional document imaging and management solutions in China. UNIS, a subsidiary of Unisplendour Corporation Limited (SHE: 00938) (www.unis.cn), and a division of Tsinghua Holdings Co., Ltd., is one of China's leading IT firms, employing more than 25,000 people.
Luo Jianhui, Vice President and Chairman of Unisoft Group, Unis-Tonghe Technology, and Robert H. Lorsch, Chairman and Chief Executive Officer of MMR Information Systems, Inc., made the announcement. The Joint Venture, working with Nihilent, MMR's technology partner in India, will integrate the MyMedicalRecords PHR (www.mymedicalrecords.com) and MMRPro system (www.mymedicalrecordsmd.com) into an EMR health IT platform to be used in China's vast healthcare market. MMR also plans to work with UNIS to ultimately provide electronic safe deposit box storage solutions based on its MyEsafeDepositBox (www.myesafedepositbox.com) to the financial, legal and insurance industries, which UNIS will help MMR introduce in China.

UNIS intends to launch the MyMedicalRecords technology platform along with a Chinese Electronic Medical Records ("EMR") system using MMR and UNIS technology in support of a massive UNIS medical records development project for China's 18,000 public hospital system, which will also be offered to as many as 10,000 private hospitals throughout the country. China does not currently have a method of electronically acquiring, storing or transporting individual health records.

According to MMR CEO Robert H. Lorsch, "The Chinese version of MMR's popular Personal Health Record, plus integration of MMRPro into a Chinese EMR system, will benefit Chinese citizens by providing them access to copies of their own personal health information. Currently, the Chinese population has very limited access so clearly this solution will make it easier to share medical records throughout the public and private Chinese hospital system, which has not been easily done in the past. By enabling hospitals and doctors to share a patient's health history utilizing existing medical records, the best possible care can be provided while reducing medical costs to individuals and the government."

China's hospitals, located in over 4,000 cities, are not connected electronically. MMR and UNIS' technology and commercialization teams will employ UNIS' Cloud Computing Platforms in operating MyMedicalRecords systems in conjunction with the Ministry of Health and other government, financial, legal and medical entities in China in an effort to bring health care into a unified network to benefit patients.

Unis-Tonghe is a unit of Tsinghua Holdings, which Holtmeier describes as the “Hewlett-Packard of China,” with an estimated 25,000 employees.
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MMR Information Systems Shows Sharp Increase in Affinity Group and Corporate Usage Nearly 500,000 Users With Access to the MyMedicalRecords Personal Health Record and MyEsafeDepositBox.com Virtual Vault

LOS ANGELES, CA, Jun 29, 2009 (MARKETWIRE via COMTEX) --

MMR Information Systems, Inc. (OTCBB: MMRF) (the "Company"), which through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. ("MMR") provides consumer-controlled Personal Health Records ("PHRs") (www.mymedicalrecords.com) and electronic safe deposit box storage solutions (www.myesafedepositbox.com), announced today that the number of members with access for use of the Company's products through corporate and affinity group benefits programs has surpassed the one-half million member mark, a 200% increase from 12 months ago.
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Biotechnology from FVRL being used to increase shareholder value
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=47713713

As recently announced, MMR Information Systems is continuing to pursue opportunities presented by the Company's Intellectual Property assets, specifically data from Favrille's (the Company's pre-merger predecessor) vaccine trials for a project that theoretically could be used to predict the outcomes of patients vaccinated with idiotype vaccines. The Company has been advised that this project would seek to determine if it may be possible to predict which lymphoma patients vaccinated with a customized product made from their own tumor cells could conceivably mount a productive immune response against their own tumor. These assets may also have value to other biopharmaceutical companies, academic institutions and other entities.

The Company believes that such a project, if favorable, could have the potential to lead to a re-interpretation of the previous Favrille cancer vaccine trials. MMR is also actively pursuing development of its Anti-CD20 monoclonal antibody, including joint venture opportunities to fund pre-clinical trials.

Because of its interest in maximizing shareholder value of all of its assets, the Company will engage consultants to respond to opportunities that could maximize the value of the Company's pre-merger Favrille assets on a worldwide basis, the outcomes of which may not be known for some time. These assets include, but are not limited to, data from the Company's pre-merger clinical vaccine trials, the Specifid vaccine, and the anti-CD20 antibodies.
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Jan 21st Conference Call Summary
http://investorshub.advfn.com/boards/read_msg.aspx?message_id=47803163
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LOS ANGELES, CA, Mar 08, 2010 (MARKETWIRE via COMTEX) -- MMR Information Systems, Inc. (OTCBB: MMRF)

Later this month, I will give a presentation on MMR Information Systems, Inc. in San Francisco at the 2010 Health Technology Investment Forum. The one-day conference scheduled on March 25th will provide an opportunity for institutional investors and healthcare industry leaders to learn more about the Company and discover the latest trends and investment opportunities in health IT. In 2007, healthcare technology represented 54 percent of all deals in the healthcare industry totaling $172.9 billion. In 2009, healthcare spending reached $2.5 trillion, 17.3 percent of GDP, and is expected to reach 19.3 percent of GDP by the end of the decade. Investors will learn of the latest opportunities and emerging trends in this growth sector.

Now that we are back home from the Healthcare Information and Management Systems Society (HIMSS) Conference & Exhibition, the Company's first agenda item is to generate revenue from MMRPro by delivering and installing the first MMRPro units to physician offices for commercial use this month.

As many of you have contacted the Company with questions about the takeaway from HIMSS10, I am pleased to report that MMRPro was clearly demonstrated as a valuable tool that supports the convergence of paper-based and electronic medical records. We had our largest presence ever at the show and experienced more wide-ranging exposure due to the impact of national healthcare reform and the many more healthcare companies, hospital and physician group administrators, CIOs and CTOs, government representatives, the military, financial analysts, institutional investors and other healthcare professionals that were in attendance.
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March 2010 All In One Post

Not posted - MMR Pro has been seen as a paper management system not only for the healthcare inudstry, but also as a document management system for lawyers, insurance professionals, banking and financial companies, and can be offered to anyone else who sees this product as an opportunity to simplify and store paper or image based documents.
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Any posts I make are purely my own opinions and not those of the Companies I discuss.



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