Eternal Image Inc (fka ETNLQ)

[Calfire]

If 1/1000 of the US population wanted a MLB urn we would already be in the black...IMO

The way I see this branding concept working is that we are targeting different (social?) markets. We should be thinking about large established markets filled with loyal fanatics. I think mlb urns will be a good line...but maybe not for you or I. Chicago fans are interested enough to dedicate one area of a mausoleum for 280 urns and turn it into a mini Wrigley Field. Those are the fanatics (you called them fools) that we are after.

I bet we could sell a thousand "Grateful Dead" urns over the next few years...but hurry up that is a "dying" breed of fanatics there...LMAO...Deadheads...OMG...Why didn't I think of it before?

Anyway...This is such a new concept to an old traditional industry that a certain amount of market testing should be expected. For me...I am making my decisions from quarter to quarter...looking for revenue trending up and debt/expense trending down. Lawrenzo has done a good job of consolidating the Q info into one post.

I still say if we have product lines that will not perform then we should drop those lines. MLB was a great launch product because it is as American as apple pie (apple pie on steriods...lol)...Is it in our future? I think so, but the results over time are what should be looked at.