Lyric Jeans (LYJN)

[fatherofseven]

Many of us who aren't rolling in it don't understand the price-points here, but there's sound psychographics that make this a sure winner (psychographics=study of various target-markets per their psychological wiring). The higher pricing targets the "outwardly" wealthy (those who want to be seen as such)--- more than simply than the association of $=value, the clothing becomes a status symbol..., "You have Lyric Culture?"... In short, Lyric Culture is offering outwardly higher class a defining, class-identification symbol, which is what many in that target strive for....