Reel2u's online platform will create a open forum for aspiring bands, and individual artists to gain exposure in the hope of getting recording contracts. "We believe that our unique online contests with aspiring artists winning cash, prizes and lucrative performance contracts will attract participants and viewers alike," said Mr. Lancey. "There are so many people who have tremendous talent but who cannot make it onto one of the prime time television shows and now we are offering to them a similar competition experience," Mr . Lancey added. "As Producer for Saturday Night at the Apollo for many years I was involved in a variety of contests that aired on NBC. I anticipate these contests to drive millions of eyeballs to our site. These viewers and members will be instrumental in other venues we will be rolling out later this year."
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