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Wednesday, 12/15/2004 2:14:50 PM

Wednesday, December 15, 2004 2:14:50 PM

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ChampionLyte Beverages, Inc. Signs Distribution Agreement With Cumberland Distributing of Tennessee
Wednesday December 15, 8:59 am ET
Wholesaler Services Wide Area


MIAMI, Dec. 15 /PRNewswire-FirstCall/ -- ChampionLyte Beverages, Inc., a wholly owned subsidiary of ChampionLyte Holdings, Inc. (OTC Bulletin Board: CPLY - News) today announced that Cumberland Distributing has become a ChampionLyte® distributor.
ChampionLyte® is a sports drink with no calories or carbohydrates.

The Crossville, Tenn.-based business serves the Knoxville, Pottsville and Pikeville areas.

"We distribute beverages to convenience stores, gas stations, gyms and health food stores," said Robert Carr, vice president of Cumberland Distributing.

Carr said that he believes ChampionLyte® is the right product at the right time because people are becoming more conscious about unwanted calories in their diet.

"With the low-carb craze in full swing, ChampionLyte® is a great beverage because it is carb-free and sugar-free," said Carr.

"Cumberland Distributing is another step in getting ChampionLyte® in new areas of the United States," said Joe Butler, vice president of ChampionLyte Beverages. "And we're pleased to be working with Cumberland Distributing because of its great reputation for serving the area."

A significant advantage of ChampionLyte® is that it replaces electrolytes, especially after exercise, without the ingredients that would cause weight gain -- particularly sugar. For example, if a man or woman runs on a treadmill for 30 minutes, they would burn about 150 calories. By drinking one of the popular major brand sports drinks that contain 33 to 37 grams of sugar (that's 33 to 37 individual one-gram packs of sugar) after working out on a treadmill, they would either cancel out the calories they just burned off, or actually gain more calories than burned during the workout.

About ChampionLyte Holdings, Inc.

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