Apparently there are 9.2 million horses in the US. If 70% of those are 'recreational' horses, then there is a target user group of 6.44 million horses.
If you give Hybred a very low market share of 1% then they are shoeing 64,400 horses in the US.
You are supposed to change shoes every 8 weeks, but I really think that is excessive, but if you reckon 2-3 times a year then Hybred's turnover at $18.95 per shoe (4 needed each time) would be between $9.76m and $14.64m.
Thats just a conservative estimate for the domestic market - if they catch on then......
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