Eternal Image Inc (fka ETNLQ)

[Calfire]

I repeat again...I believe it is prudent to dig into those numbers and discuss the details of the treasury share use. I think it is a weak analysis to simply look at total numbers issued and stop there...I haven't done this yet...but crunch time is here.

My feeling is that a new company will go through shares as they build and grow it...we ran out once and got hit by an R/S. The company has not been frugal about it in the past...IMO. Car leases gone now...so maybe there is hope there. At some point if the company is going to truly become successful this trend of treasury share use has to slow down and eventually reverse itself. That time has come.

If they need a 100m shares again in 2010...then we are in trouble unless the new license and the new division start producing right away. Some are quick to assume all of this is going to collapse and fail...I am not. I believe that the Matthews deal and the package that came out "could" be the turning point that many real investors have been looking for...some peeps say no it isn't. I say dump old licenses if they aren't going to produce...some say fix the old licenses and "make them work" before pursuing new ones.

EI has gone through major changes in their approach to entering this industry over the last two years. Today's approach is nothing like it was two years ago...I think it is better. But we probably all agree on one thing...Another surprise R/S simply to continue operating will tank the stock for a long time. Revs are what is going to save it. We have new revs that won't show up in this 10k.