NeoMedia Technologies, Inc (NEOM)

[srowen]

I rather think this CBS story, which is quite fine, underlines the problem for a company like Neomedia. I'm not sure it's good news on the whole.

Yes, poof, download a free reader for any phone straight away! these QR codes scan instantly! Poof, go make your codes for free instantly! And indeed the whole thing's working just fine.

... so where again does the clearinghouse, the indirect, the for-pay, the proprietary stuff enter the picture? The mainstream message about barcodes doesn't seem to include this at all. And that's where, the theory goes, the money comes in the door. Getting your reader downloaded is nice and all but building and distributing reader software is a cost, not a source of revenue.

If the strategy is to profit by solving the 'problem' of fragmentation and readers and such with this clearinghouse... well, who forgot to tell CBS this all doesn't work before that's in place? Agree/disagree as you will, but a mainstream message that this all works fine now with open QR codes (which I of course have agreed with for years) sure isn't good news for those selling advertisers on a problem to be solved.