Eternal Image Inc (fka ETNLQ)

[Calfire]

Truthfully, revenues from this deal is something that can only be "assumed" at this point...I suppose it is possible that EI will agree to sell them back to Matthews for the same or less than they paid for them...If that is the case I will be the first to nominate Clint for "Worst CEO of 2010"...LOL.

The LOU, although a "binding agreement", does not contain the pricing details that we should see when a contract is produced.

Could the entire deal collapse? That seems highly unlikely because Matthew's is designing and manufacturing the product. I'm sure they have enough experience at this to estimate the costs pretty close and know precisely what they are getting into. There should be no reason for this LOU to fall apart.

The Q's "should" show new revenue from this LOU in 2010...here is to hoping that it will be significant by EOY.