Media Enabling Announces Plans to Launch DataPlay-enabled Devices in European Market
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DataPlay - 6/20/2002
By: Suzanne Stephens sstephens@dataplay.com
Media Enabling today announced plans to launch multiple DataPlay-enabled products in Europe by the end of 2002. These products consist of a portable music player, USB drive, a professional 5Mpx digital camera and the "DiscGO!" storage device.
Media Enabling is a brand of Mediatech, an Italian based company with offices in Milan and Sardinia. Founded in 2001, Media Enabling designs, manufactures and distributes DataPlay-centric CE products. For faster penetration into the European markets, Media Enabling is using an internal sales force and regional distributors.
The first product scheduled for launch is a DataPlay-enabled portable music player. The DataPlay-enabled device operates as a portable music player, recorder and external storage drive with USB connectivity. The device supports downloadable music formats such as MP3 and pre-recorded formats such as AAC and QDX. One DataPlay digital media can hold over 11 hours of MP3 music and over 5 complete pre-recorded albums. Major music labels Universal Music, BMG, EMI and Zomba have all agreed to release albums on DataPlay.
Media Enabling is also planning to launch the DataPlay-enabled USB drive this fall. This device functions as a player, recorder and external storage drive. The main advantage is the portability of the device; it is as small as a packet of cigarettes and connects via a USB cable to the PC.
In September Media Enabling plans to launch a DataPlay-enabled professional digital camera (5 Mega pixel, Reflex). This camera, developed in partnership with a famous German brand, will be the first digital still camera to market that utilizes DataPlay digital media. One 500MB DataPlay digital media can store approximately 100 non-compressed 5 Mega pixel photos. Media Enabling plans to launch a consumer digital camera in 2003.
The Media Enabling "DiscGo!" product is a portable universal mass storage system (battery powered), which enables the transfer of digital content from any type of Flash Memory to a DataPlay digital media. "DiscGo!" is USB enabled, which allows drag & drop operations from a PC. "DiscGo" simplifies the use of multiple memory formats for consumers.
About Media Enabling
Founded in 2001 and based in Milan, Italy, Media Enabling is among the first DataPlay development partners, and is the most advanced in all of Europe. The company is focused on developing hardware and software applications for the DataPlay technology, both as a development partner, and as a complete system supplier. Backed by one of the leading Italian industrial Groups, MediaEnabling is currently building a growing number of strategic partnerships with major players in the audio, digital photography, video, wireless, gaming and computing markets.
About DataPlay
DataPlay, Inc. was incorporated in November 1998 to develop a Web-enabled digital content recording and distribution media for portable Internet appliances and hand-held consumer entertainment devices. Headquartered in Boulder, Colo., the Company employs more than 240 people in the United States, Singapore and Japan. Visit DataPlay on the Internet at www.dataplay.com.
