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Friday, March 26, 2010 3:25:14 PM
LOS ANGELES, CA, Mar 26, 2010 (MARKETWIRE via COMTEX) -- Following an
enthusiastic reception from key theater chains at last week's ShoWes t convention
in Las Vegas, Hannover House, the film and video distribution division of Target
Development Group, Inc. (PINKSHEETS: TDGI) (Other:
www.TargetDevelopmentGroup.com, www.HannoverHouse.com), has boldly set the
national theatrical release date of director Joel Schumacher's teen thriller,
"TWELVE" for Friday, July 2. The holiday weekend date slots the R-Rated "Twelve"
against the PG-13 rated "Twilight Eclipse" and the "The Last Airbender" to
provide movie goers with a true, alternative option.
"We had been considering both June 18 and July 16 as possible release dates,"
said Hannover C.E.O. Eric Parkinson. "But every weekend this summer will have
two or more major new releases and finding the best opening was a challenge.
Looking at the competitive release options, we felt that the edgier and
slightly-older appeal of 'Twelve' would be a great alternative to the
younger-skewing 'Eclipse' and 'Airbender' for the major, Fourth Of July holiday
weekend. We're launching 'Twelve' on 250 screens, which enables us to target
only the very best, high-traffic locations. Based on the results from the
opening weekend launch, we will be in a terrific position expand the release and
add markets throughout the summer," Parkinson concluded.
The release date and marketing strategy for "Twelve" was developed for Hannover
House by theatrical distribution veteran Tom Ortenberg, whose previous positions
as Distribution President for Lionsgate Films and The Weinstein Company resulted
in many significant box office successes, including the summer 2009 release of
"Inglorious Basterds."
The marketing campaign for "Twelve" will concentrate on young adults, 18 to 34
years old, with internet, social networking and other alternative media
dominating over traditional advertising modes. Trailers, posters and standees at
theaters will also be supported with Billboards, Radio and Te levision
Advertising to build consumer awareness and demand.
"We expect a lot of traffic in theaters for the Fourth-Of-July holiday weekend,"
said Parkinson. "It's a great opportunity to expose 'Twelve' to millions of
moviegoers, and in many cases, to capture overflow business. We embrace this
bold strategy and anticipate favorable results."
"Twelve" is the newest feature film from legendary director Joel Schumacher,
whose prior works have generated more than $1-billion in domestic box office
ticket sales. The film was based on the best-selling novel by Nick McDonnell,
and was produced by Charlie Corwin and Ted Field from a screenplay by Jordan
Melamed. "Twelve" stars an impressive cast of beautiful talent, including Chace
Crawford ("Gossip Girl"), Emma Roberts ("Valentine's Day"), Curtis '50-Cent'
Jackson (Multi-platinum selling recording artist), Rory Culkin ("Lymelife"), Zoe
Kravitz ("The Brave One"), Esti Ginzburg ("Sports I llustrated" model), Emily
Meade ("My Soul To Take"), Ellen Barkin ("Oceans 13") and Kiefer Sutherland
("24") as narrator.
The film was the closing night feature at the 2010 Sundance Film Festival in
January, and was an independent showcase title at last week's ShoWest convention
in Las Vegas.
Other notable films from Joel Schumacher include "St. Elmo's Fire",
"Flatliners", "The Lost Boys", "Batman Forever", "Batman and Robin", "A Time To
Kill", "The Number 23", "The Client", "Phantom of the Opera", "Phone Booth" and
seventeen more.
SAFE HARBOR STATEMENT
This press release may contain certain forward-looking statements within the
meaning of Sections 27A & 21E of the amended Securities and Exchange Acts of
1933-34, which are intended to be covered by the safe harbors created thereby.
Although the company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there can be no
assurance that these statements included in this press release will prove
accurate.
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For more information contact
Susannah Patton at 479-751-4500 / email: Susannah@HannoverHouse.com
SOURCE: Target Development Group, Inc
CONTACT: mailto:Susannah@HannoverHouse.com
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SUBJECT CODE: Media and Entertainment:Books and Publishing
Professional Services:Advertising, PR and Marketing
& nbsp; Media and Entertainment:Movies
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