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Friday, March 19, 2010 11:29:15 AM
Also understand that the 5,000 case figure is not the ultimate goal, but calculated to make sure everything goes smooth, "so in the event they encounter a problem, it will be a SMALL problem, NOT a big one."
AFTER THAT they "conservatively" move to 25,000 cases per month, which = $5.25M per year in sales based on a cost to distributors of $17.50 per case.
Now someone correctme if I'm wrong, but I think this, the 25,000 cases per month, is the goal to which he referred by around July, which, in the industry, is generally considered "the end of the year" for new beverage introductions.
When pressed on why he kept saying "conservatively," Twombly explained because his personal opinion is that the numbers could be much higher.
Frank
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