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Recap of recent events towards growth and plans

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just_an_ant   Tuesday, 03/16/10 11:45:57 PM
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Recap of recent events towards growth and plans

America's Leading Paint Sundries Distributor Chooses Winning Brands

Lancaster to Carry Winning Colours Stain Remover in 7 Regional Warehouses Serving 10,000+ Paint Stores

(August 12, 2009) Barrie, Ontario, Canada
Winning Brands Corporation, manufacturer of eco-responsible cleaning sensation Winning Colours Stain Remover is being listed by leading paint sundries distributor, Lancaster, servicing an active account base of more than 10,000 independent paint stores, regional paint store chains, national paint store chains, hardware stores and lumber yards. Lancaster will be taking delivery of Winning Colours Stain Remover inventory into all 7 warehouses immediately in order for Winning Brands to train Lancaster personnel at Lancaster’s September 9-10th National Sales Conference in South Carolina.

[started to feel store additions in USA in October 2009]

U.S. National DRTV Launch for Winning Colours Stain Remover

Hawthorne Direct Chosen for Winning Brands’ Direct Response Television Advertising

(December 4, 2009) Barrie, Ontario, Canada
Winning Brands Corporation, manufacturer of popular new Winning Colours Stain Remover, has appointed DRTV industry leader Hawthorne Direct to manage the implementation of Winning Brands’ first-ever Direct Response Television Advertising. The addition of DRTV to Winning Brands’ U.S. launch strategy for Winning Colours Stain Remover is a major development in the company’s ambitions for the versatile cleaning solution because of the national cable network platform envisioned for the campaign. This will be the first time that Winning Colours Stain Remover advertising will be seen on TV by consumers across America.

The bottom line is that 2010 is year in which Winning Colours Stain Remover will fully engage with the American consumer.

Winning Colours Stain Remover Reaches all 50 States

-- Significant Milestone for Winning Brands --

BARRIE, Ontario, January 8, 2010
Winning Brands Corporation creator of cleaning sensation Winning Colours Stain Remover, reports that it has achieved a significant milestone - putting Winning Colours on store shelves in every state in America, including Hawaii and Alaska.

Over 1000 U.S. Retailers for Winning Colours Stain Remover

-- Latest Milestone for Winning Brands --

BARRIE, Ontario, January 12, 2010
Winning Brands Corporation creator of cleaning sensation Winning Colours Stain Remover, crossed the threshold of 1000 retail outlets in the United States today. The versatile stain remover and multi-cleaner is generating strong interest from consumers because of its ability to offer 1000 cleaning uses in one convenient solution. To mark the growing presence of Winning Colours Stain Remover in the USA and internationally, the company has concluded arrangements to secure the .com domain name, effective immediately. The company’s website address had previously been reflecting its Canadian origins. Both addresses are now operational.

[going forward PR have not .ca as website]


BARRIE, Ontario, February 1, 2010
Winning Brands Corporation, manufacturer of popular new Winning Colours Stain Remover, announces that it has filed its Initial Company Information and Disclosure Statement at The filing was posted by the January 31st. target date committed by Winning Brands and represents a milestone for the company.

Highlights of the filing include:

Management has developed an organizational model by which it targets to build a $100 million per year business for its lead products
1st Qtr 2010 will see 100% achievement of the first step toward that goal - over 1,000 documented U.S. points of sale for Winning Colours Stain Remover and nearly 4,000 additional sites internationally
Increased interest from U.S. national retailers
Growing distribution beyond North America
Confirmation that its U.S. Direct Response Television infomercial campaign with award-winning Hawthorne Direct will proceed 2nd Qtr 2010 in order to accelerate the first filing year’s sales figure of $541,607 and move to next phase of growth
Uncomplicated share structure that respects the interests of common shareholders


Los Angeles, California, February 5, 2010

Winning Brands Corporation, manufacturer of cleaning sensation Winning Colours Stain Remover is augmenting its national account management capability with the appointment of Mr. Stephen Fantus to Key Account Management for Winning Colours. Mr. Fantus has spent most of the past decade with the WD-40 Company in various senior management positions. These include Director of Strategic National Accounts, Vice-President of Grocery Sales and Vice-President of Mass & Drug Sales. Other business experience includes Johnson & Johnson, Rayovac and Maxell. The appointment is effective immediately and is based in Southern California where Mr. Fantus resides. Key Account Management is a combination of business development and account maintenance.

Mr. Fantus adds, “My experience in a VP of Sales role servicing many of the USA’s largest retailers will provide a solid foundation in working with Winning Brands Corporation. Additionally, I have been responsible for placement and management of products into multiple retail departments (hardware, household products, general merchandise, pet, etc.) and trade classes (grocery, mass merchandisers, drug, etc.). There is no doubt that this is a great match for my role at Winning Brands. I have made the career choice to focus on building success for an emerging brand. This is my next great challenge in life. I know what it is like for a product to become an American icon – and I love the feeling. Winning Colours Stain Remover has what it takes. I am going to help make it happen.” Mr. Fantus’ responsibilities will include assessment and coordination of existing Winning Brands national account activity in cooperation with Winning Brands’ existing sales team.

More Expansion into the Americas for Winning Brands
Puerto Rico, Caribbean and Mexico Get Boost

(March 4, 2010) Orlando, Florida

USA distributor Lancaster has recently taken the lead to increase Winning Colours’ U.S. penetration and Southern Hemisphere development. The arrival of Winning Colours Stain Remover to Puerto Rico, as well as to new stores in the Bahamas and Mexico arise from Winning Brands’ participation in Lancaster’s “2010 Buying Extravaganza” show held in Orlando February 26-27th. Inventory deliveries to the new markets will be made at the end of March 2010, at which time the new locations will be listed on the Winning Brands’ Store Locator

In the meantime, additional U.S. independent retailers continue to list the new product, with new accounts being signed-up at the Buying Extravaganza ranging from Brooklyn, New York, in the east to California in the west, Michigan in the north and Florida in the south.

Winning Brands Expands Convenience Store Operations Dramatically
Indianapolis and Cleveland Tests Lead to Larger 25 State Program
New York, N.Y. (March 15, 2010) -
Winning Brands Corporation, manufacturer of cleaning sensation Winning Colours Stain Remover, is ramping up distribution of Winning Colours to convenience stores dramatically in order to reach 20,000 of America’s c-stores by means of a Direct Store Delivery System (DSD) and new affiliation with specialized c-store wholesalers.

Winning Brands Director of Product Training, Lorne Kelly, commences training of the company’s newly appointed c-store co-ordinator, Jay Udell, March 21st, to prepare for the first Winning Colours DSD Driver Workshop to be held in April. Mr. Udell is based in New York City and is known in the field for having developed a thriving DSD program for products accepted into his system – not all products are. 500 drivers are expected to take part in the initial workshop to learn of the unique product and business benefits of Winning Colours Stain Remover for the c-stores that the drivers service. These drivers already call on c-stores with existing trusted brands such as Gillette, Wrigley, Welch’s, WD-40, Sun Maid, etc. The Winning Colours program is considered capable of growing to 4,000 participating drivers as the roll-out gains momentum over time under Mr. Udell’s supervision.

With many years of experience in “alternative” distribution, Jay Udell, prides himself in managing product introduction and deliveries outside of the typical chain store environment. “”I love pioneering” says Mr. Udell; “An interesting and emerging product like Winning Colours would be wise to keep driving business through the independent stores in America - chain stores will have their own timing. I have been in business for 40 years and know and work with the appropriate wholesalers too. We will get the job done of consolidating small orders from thousands of c-stores into efficient, continuous deliveries and replenishment. In fact, I am now managing the largest DSD distributorship in the USA and Winning Colours is a perfect fit. We will also deploy a team of specialized sales reps who focus on c-store distributor accounts to gain the c-store chains that order through these distributors, initially within the East Coast. Those c-stores are in addition to ones being handled through the Winning Colours Direct Store Delivery program. I’m excited and ready to go!”


ARE YOU READY FOR DRTV? WNBD seems to be getting closer and closer...two major additions in Fantus and Udell in last 40 days to assist in management/handling on top of what Lancaster is already doing. All this in last six months.......I can't wait to see the next six month. :)

By the way, notice how USA PRs are "published in state they relate to" California, Florida, New York (some big states)

Do your own due diligence; factors and conditions can change daily

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