Eternal Image Inc (fka ETNLQ)

[Calfire]

“Baby boomers have had an impact on every aspect of society — and funeral service is no exception,..."

It is just the leading edge of the baby boomer generation that is hitting this market right now. Wait another 10 years and see!

A 2007 national survey commissioned by the association found that 23 percent of respondents wanted a “very personalized funeral.’’ And that figure, High said, appears to be rising at a time when the US death rate is static and per-funeral profits have plummeted since the 1980s.

That 23% should be 50% in 10 years...EI...right place...right time...IMO