Medizone Intl. (fka MZEIQ)

[smeatz]

I DISAGREE! The reason why MZEI is anything less than a couple of dollars right now are as follows:

1) Of the 52 tried and true means of "selling a concept" and/or "promoting an idea, service or product"... Ed has relied almost exclusively on merely ONE i.e. Online Press Releases (and rather poorly worded ones at times, too).

2) MZEI's online presense is a BLOG which is great! Yet Ed doesn't "blog!!!" He only ever releases company updates / correctional information and the very occasional piece of "encouraging news".

3) We live in a WEB 2.0 universe, rich and information-savvy with the likes of Facebook, Twitter, Digg, StumbleUpon and around 100 other excellent social networking and social bookmarking sites... YET ED DOESN'T EVEN HAVE A SINGLE SOCIAL MEDIA ICON ON HIS WEBSITE!!!

This means that 'even when newcomers to the website tingle with unabated excitement at the enormity of what MZEI is soon to unleash... they have no way in the world of letting others know about it via standard social media channels!!!

4) The MZEI website has no OPTIN BOX (jargon for a "name and email capture form"). That is sacriligious!!! There must have been hundreds if not thousands of people go to his site right after each Press Release, yet without "capturing" the names and email addresses of those folk, the company has no way in the world of a) knowing who they are, and / or b) keeping them informed via a well orchestrated email marketing campaign over and above the Press Release activities.

5) The website is NOT listed in Yahoo Directory (US$299 a year to be in...and worth every dollar!), nor is it listed in Wikipedia...nor is it listed in DMOZ (the world's largest manually controlled Online Directory)

6) The internal linking structure of the site has no effective SEO (search engine optimization) strategy. Instead of hyperlinking rich keywords like "infectious diseases" and "HAIs" or "Hospital Acquired Infections" to other pages on the site that have relevance, the links are for words like "research" (since when did someone last go to Google and type in "research???") and "MZEI.OB"

7) There is no evidence of any real keyword optimization of the site, nor any real evidence of SEO at all. The Title tags (Page Titles) are the perfect places to really beef up the important keywords... but instead they contain things like "About Us", "Board Of Directors" and "Intellectual Property" (but to name a few.

8) Where are all the Squidoo, HubPages and other Web 2.0 properties that should be hosting articles about MZEI's breakthrough technology...and pointing links back to: http://medizoneint.com/ ?

9) But THIS is the clincher, folks...after more than 13 years with the same domain name i.e. http://medizoneint.com/ a breath-taking grand total of...wait for it...FIVE lonely little websites somewhere out there in the worldwide web actually bother linking to it!

That is totally insane!

The websites linking to the Medizone website / blog include:
Cleanroom Technology
Stock Guru
The Small Cap
Street Research
Stock Guru China

In other words, 13 years after going online, just five other websites point links towards MZEI's website! And all five are PR-related sites!

I am an SEO specialist and I am appalled at the way in which MZEI's 'website come blog" HASN'T been used properly to get the word out to the people and organizations that really count here!

See for yourself... go and Google "HAIs", "hospital acquired infections", "hospital acquired pneumonia", "control hospital acquired infections" etc... these are the keywords that prominent medical people type into google on a daily basis...and do they see MZEI?

NO!

Why not?

Because there hasn't been a shred of search engine optimization conducted on the site! Imagine if a year ago Ed had commissioned the writing of thirty to forty articles (600 - 800 words long) on various HAI-related subjects...and then submitted them to the likes of Ezine-articles, Go-articles etc..and ensured that each article had links pointing back to relevant pages on the MZEI website...guess what?

Chances are MZEI's blog would be on page one of Google for the keywords "HAI" and "hospital acquired infections".

Even his Press Releases fail to contain keyword-rich links back to relevant pages on the blog!!! My God, what an opportunity gone begging :(:(:(

For a "healthy pile of shares" I could personally GUARANTEE the world got to hear about MZEI and all of its incredible research results to date (and the plans for the future!

I am going to put this to Ed and then report back to you with his reply.

In closing this post, this has been my most important and passionate post about MZEI on any Message Board, ever! It crystalizes in so many (painful) ways "why" this company is known by a mere handful of folk amidst a planet of more than SIX BILLION!

Thank you for reading.

Regards,

Smeatz