PTL, some companies like a taxi company do not go by that name. So they will append their brand to the generic key word. It also depends on loyalty of the customer. Once used the customer will likely reuse the keyword again because they have remembered it.
So it's important for Goig marketing and ambassadors to propose ketchy phrases or names so that the words can attract attention and retention. That's why I propose some day we (or GOIG) create a possible list to market.
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