Check this out. There is something called the Common Short Code Administration. Companies can create their own short codes (that they will have to advertise the heck out of to get anyone to know) and look at what they pay for the short code plus they have to get it provisioned themselves with network carriers.
Why go through all of this when a company could sign up with Go800 and get a keyword (more memorable) to what will be a household known short code?
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