MURRIETA, Calif., March 11, 2010 /PRNewswire via COMTEX/ -- Left Behind Games
Inc. (OTC Bulletin Board: LFBG), a leading publisher of Christian video games,
announced today that Berean Christian Stores have approved the sale of Left
Behind Games throughout their 18-store chain. In a trial marketing program
during the fourth quarter of 2009, up to 30 games per week and $2,500 in sales
monthly were sold at just one Berean Christian Store. This was accomplished in
conjunction with four "Family Video Game Night" Events at Chick-fil-A
restaurants in California.
The Company is making plans to expand this marketing program to areas throughout
the country where any of the approximately 1,400 Chick-fil-A locations are close
enough to any of the 18 Berean Christian Stores and other Christian stores now
selling Left Behind Games' products, including the nearly 300 Family Christian
stores that will soon be selling the games.
Myron Detweiler, VP of Merchandising at Berean Christian Stores says, "We have
never had so much success selling computer games, but, as a result of the Left
Behind Games marketing program, we've seen an increase in traffic and sales.
Their two-fold strategy involves (1) a Chick-fil-A Video Game Night event held
at a local restaurant promoting the games for sale in a local store, and (2)
having a Left Behind Games Sales Representative in our store on the weekends to
assist us with demonstrating and selling the video games. These games are a
must-have for kids, not only as a learning tool for education, but also as a way
that is fun to help children learn about the Bible. On a personal note, my
four-year-old daughter is a big fan."
The events are proving to be winners for all involved. Chick-fil-A attracts a
larger number of customers by offering the opportunity to play the games for
free as well as a 20% discount coupon to be used at the sponsoring Christian
store. In turn, the store receives free advertising and can expect to have more
customers come in to buy not only the games, but other items as well.
CEO of Left Behind Games, Troy Lyndon says, "Due to encouraging results during
the Christmas season, we look forward to hearing from sales reps and Christian
store owners who want to incorporate this program at their local stores and
Chick-fil-A locations."
For many years, numerous stores have sold gospel music and both fictional and
non-fictional Christian books, including the well-known Left Behind book series
which has sold more than 65 million copies. With the introduction of Christian
video games, the original LFBG game LEFT BEHIND: Eternal Forces became known as
the most widely distributed Christian PC game in history. Yet, there are still
few moral or Bible-based video game choices for youth and adults alike.
About Left Behind Games Inc.
Left Behind Games Inc., (www.leftbehindgames.com), has become one of the world's
leading independent developers and publishers of quality interactive
entertainment products that perpetuate positive values and appeal to mainstream
and faith-based audiences. For samples for your church or school, you can go to
www.supportgoodgames.com.
Cautionary Note Regarding Forward-Looking Statements
This press release contains statements, which may constitute "forward-looking
statements" within the meaning of the Securities Act of 1933 and the Securities
Exchange Act of 1934, as amended by the Private Securities Litigation Reform Act
of 1995. Those statements include statements regarding the intent, belief or
current expectations of Left Behind Games Inc. and members of its management as
well as the assumptions on which such statements are based. Prospective
investors are cautioned that any such forward-looking statements are not
guarantees of future performance and involve risks and uncertainties, and that
actual results may differ materially from those contemplated by such
forward-looking statements.
