Apparently he was already Googled and found in 2003.
Cmon Basser. "When somebody has an occasion like a birthday and they recieve some sort of present that had be purchased through some phase of the GIFT INDUSTRY. "?
I don't think so. You buy a gift from say Macy's -- or even Target - that's not the "gift industry".
Again, I ask, what is the gift industry, and how is this guy a major player in it? Dont freaking tell me to Google it -- it should be in the PR!
Hallmark is a big player in the gift industry I suppose. If this guy worked for Hallmark do you think they might have mentioned that?
So who is the next lesser player in the gift industry?
Or the next lesser?
If he has ever worked for a company that anyone has ever heard of, you'd think we'd see it in the PR. But not.
And, even with that we should be glad to see that ETNL has hired someone with a "gift industry leader" position? How exciting. Hey, here's a gift of a funeral urn for you. Happy birthday!
Seriously, that gift industry leader PR is so freaking cryptic. If someone is a "LEADER", STATE IN WHAT WAY THEY ARE A LEADER.
Otherwise it is nothing but fluff.