ChampionLyte Beverages to Introduce New Sugar-Free Sports Drink Packaging Incorporating Graphics It Has Licensed From a Major Sports Apparel Company
Monday December 6, 10:54 am ET
Company Expects New Labels to be in Stores by January
MIAMI, Dec. 6 /PRNewswire-FirstCall/ -- ChampionLyte Beverages, a wholly owned subsidiary of ChampionLyte Holdings, Inc., (OTC Bulletin Board: CPLY - News) announced today it will introduce new packaging for its sugar-free sports drinks that will incorporate graphic elements it has licensed from a major sports apparel company.
"These graphic elements are highly recognized worldwide, particularly in the sports apparel market," said David Goldberg, president of ChampionLyte Holdings, Inc. "The newly redesigned labels really make a bold statement and will provide additional shelf appeal to the product at the retail level."
Goldberg said the company anticipates the new labels, which will also prominently display the Splenda® logo, to be on shelves by January 2005.
ChampionLyte Beverages, Inc. manufactures and markets ChampionLyte®, the first completely sugar-free entry in the multi-billion dollar isotonic sports drink market. It is the only sports drink with no sugar, calories, sorbitol, saccharin, aspartame, caffeine or carbonation. The reformulated product is sweetened with Splenda®, the trade name for Sucralose produced by McNeil
About ChampionLyte Holdings, Inc.
