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Thursday, March 04, 2010 5:39:16 PM
With two prominent locations at Mobile World Congress 2010, Neustar was in prime position to showcase the numerous ways the company is “mobilizing the Internet” – and for four extremely busy and productive days, delivered on that potential.
High-profile customers from around the world flocked to Neustar’s Innovation Showcase, which was situated in a high-traffic area near the entrance to a main exhibit hall through which nearly 50,000 people passed each day. Meanwhile, Neustar executives held court with their counterparts at other high-profile companies, as well as with industry analysts and journalists from top-tier media outlets, practically non-stop in the company’s nearby chalet throughout the event.
In addition, Neustar hosted more than 120 people – including numerous executives from the GSM Association (GSMA), an organization representing the interests of the worldwide mobile communications industry – at its networking cocktail reception on February 17. Finally, Vice President Diane Strahan was a panelist in two heavily-attended Mobile Barcode discussions that involved corporate heavyweights such as Coca-Cola, Visa, National Geographic and WPP Group.
“To say that Mobile World Congress 2010 was a huge success for Neustar is a true understatement,” said Jean Foster, Vice President. “This was simply an outstanding team effort, and sets the bar quite high with regard to how we should approach these types of major industry events in the future.”
http://www.neustar.biz/about-neustar/media-and-public-relations/events-and-tradeshows/gsma-mobile-world-congress-2010
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